Director Digital Products

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Title:

Director Digital Products Job Function:
Digital

Location:

JUNEAU Workplace Category:
Onsite Company:
Harley-Davidson Motor Company Full or Part-Time:
Full Time

Shift: SHIFT1 In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come.

Are you ready to ride with us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming green space open to all. Join our team as a Dir Digital Products.

Reporting to the GM, Digital Product and Experiences – the Director, Digital Product Management leads the Digital Product Team including portfolio strategy, roadmaps, delivery, outcomes and optimization across Harley-Davidson digital products. The role sets product vision and priorities, strengthens the product operating model and culture, and leads cross-functional delivery across web, mobile app, connected product and business marketing technology capabilities. In your role Director, Digital Project Management, you will:

Define and communicate the digital product portfolio vision, strategy and multi-year roadmaps, connecting customer needs and enterprise priorities to measurable outcomes.

Lead portfolio planning, prioritization and delivery across , the H-D App, connected product experiences and business marketing technology products.

Establish outcome-based product KPIs and use performance data, customer insight, experimentation and post-launch analysis to guide investment and optimization decisions.

Own the product operating model and strengthen product management culture, including discovery, prioritization, roadmap discipline, agile ways of working and accountability for results.

Lead, coach and develop a high-performing organization of product managers, product owners and product delivery professionals.

Partner with Experience & Design, Software Engineering, Digital Marketing, eCommerce, Analytics, Commercial, Marketing, Finance, BST, dealers and suppliers to bring priority experiences to market.

Build financial and business discipline into portfolio choices, budgets, vendor management and investment recommendations.

Drive product marketing strategy and go-to-market readiness so launches have clear audiences, value propositions, adoption plans, measures of success and post-launch optimization.

Champion continuous discovery and validation through customer research, analytics, concept testing, prototypes, A/B testing, pilots and market feedback.

Identify portfolio dependencies, trade-offs and risks; provide clear recommendations and timely escalation to senior leadership.

Create an environment of customer obsession, speed, learning and accountability while balancing experience quality, business value, cost, timing, privacy, security and technical sustainability.

The successful Director, Digital Product should have:10+ years of progressive experience in digital product management, product strategy or related digital leadership roles.
5+ years of direct product management experience launching and optimizing customer-facing digital products.
5+ years leading product management teams and developing product managers and product owners.

Demonstrated success defining product vision, portfolio strategy,…