Digital Marketing Manager - North America

Build your best future with the Johnson Controls team

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities.

We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!

• Competitive salary and bonus plan
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental, and vision care
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy

You will support the North American business by leading the development and execution of integrated marketing campaigns that drive demand, engagement, and measurable business impact. You will partner closely with regional marketing and business stakeholders to shape strategy, manage execution across digital channels, and optimize performance. The ideal candidate brings a consulting mindset and hands‑on experience managing paid media and marketing technology platforms.

Lead the design and implementation of regional campaign strategies aligned with business objectives. Develop frameworks, audience segmentation, and channel mix recommendations. Ensure stakeholder alignment and scalability across regions and segments.

Own the strategy and execution of paid media campaigns across search, display, social, and programmatic channels. Collaborate with media agencies and internal teams to optimize spend, targeting, and creative. Oversee activation across email, web, and social channels to ensure cohesive customer journeys.

Monitor dashboards and reporting to track KPIs, ROI, and funnel performance. Translate data into actionable insights and strategic recommendations. Drive continuous improvement through A/B testing, performance analysis, and campaign refinements.

Leverage Marketing tech stack to execute campaigns and manage lead flows. Ensure data integrity, campaign tracking, and system integration. Partner with marketing operations and analytics teams to enhance reporting and automation capabilities.

• 5–8 years of digital marketing experience in a B2B environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience managing paid media campaigns and working with media agencies.
• Strong understanding of lead generation, funnel metrics, and campaign performance optimization.
• Strategic thinker with strong executional skills and a bias for action.
• Excellent communication and presentation skills; adept at translating data into compelling narratives.
• Highly organized, proactive, and comfortable managing multiple projects in a matrixed environment.
• Proficiency in Eloqua, Salesforce Marketing Cloud, Salesforce, and Word.
• Top‑tier proficiency in Excel and PowerPoint and visually articulating themes and concepts.
• Strong project management skills with ability to create organized project plans to reflect work streams, milestones, dependencies and resources.
• Strong critical thinking skills with ability to elevate thinking and apply judgment during analysis about how components fit together and with bigger picture
• Adheres to high standards of data integrity when analyzing and drawing conclusions
• Ability to synthesize themes, summarize key points and articulate takeaways visually and verbally.
• Excellent attention to detail.

• Exposure to industrial or technology sectors
• MBA or advanced degree

HIRING SALARY RANGE: $100,000 -$138,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance. This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at

This is a hybrid position at our Glendale, WI office.