Business Analyst - Marketing Technology

Business Analyst - Marketing Technology 4826

Direct message the job poster from Tier4 Group

Title:

Business Analyst - Marketing Technology

Type:
Hybrid (3 days onsite per week)

Duration: 12 months

Perks:
Benefits, free daily lunch when onsite

Job Description:

Seeking a Business Analyst to support marketing campaign initiatives. This role will partner with product managers, engineers, designers, and subject matter experts in an Agile‑Scrum environment to deliver technology solutions that drive business outcomes.

Key Responsibilities

• Business Analysis & Expertise: Conduct current state, future state, and gap analysis across multiple processes and domains.
• Requirements Gathering: Lead requirements sessions for complex initiatives; document business requirements and author user stories/features.
• Testing & Validation: Coordinate business test planning and execution; ensure sign‑off for medium to large efforts.
• Leadership &
  
  Collaboration:
  
  Mentor other analysts, provide guidance on best practices, and act as a key liaison between business and technology teams.
• Project Management: Apply advanced project management skills to lead and complete work streams effectively.

Must‑Have Skills

• Agile‑Scrum methodology experience
• Proficiency with Atlassian JIRA
• Business Requirements Documentation (BRD)
• Strong communication and stakeholder management skills

Nice‑to‑Have Skills

• Process flow documentation
• Salesforce Marketing Cloud experience
• Technical acumen and ability to translate technical business requirements

Qualifications

• 4–5 years of prior experience in business analysis
• Deep familiarity with Agile/Scrum development environments
• Ability to solve complex problems and provide strategic insights

Tools & Technologies

• Atlassian JIRA
• Microsoft Power BI
• SQL (Intermediate)

Seniority Level: Mid‑Senior level

Employment Type: Full‑time

Job Function: Analyst and Marketing

Industry: Insurance