SEO Analyst Job Milwaukee area,Wisconsin USA,IT/Tech

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.

What You’ll Be Doing:

Create new innovative ways to drive organic traffic and search visibility
Create keyword research and maintain targets with up-to-date volumes and competition
Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help elevate them to drive to resolution
Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
Advocate for a seamless user experience for customers who are finding us through search

What You Will Need To Be Successful:

Bachelor’s degree in communications, marketing/business, or related degree; or an Associate’s degree with 2–3 years of relevant experience
1+ year of search marketing experience
Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, Bright Edge, Ahrefs, etc.)
Desire to learn and evolve with the ever-changing SERP landscape (Organic shopping features, AIO etc)

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About Us:

Who we are:
Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation.

We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

Identification Solutions:
High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
Intelligent Productivity Solutions:
Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.
Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

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