Manager - Digital Marketing

The Digital Marketing Manager is responsible for maintaining and developing our digital tools and platforms to most effectively obtain leads and candidates. The Digital Marketing Manager maintains the tools we use to communicate directly with our associates and clients, with a primary focus on Hub Spot CRM and marketing automation platforms.

_Making an Impact_

Measure progress and results (KPIs) of key initiatives and tools, including marketing technology and the adoption/usage of marketing tools.

+ Drive adoption of Digital Marketing tools within the brands.

+ Identify trends with marketing tools and initiatives, discuss outcomes and report results to the leadership team. Leverage analysis and insights gathered to contribute to optimizing our marketing strategies.

+ Continually monitor market and investigate, review and provide recommendations on new resources.

+ Manage and optimize Hub Spot CRM, including workflows, lead scoring, reporting, segmentation, and lifecycle management.

People Leadership

No direct reports.

Your Typical Day and Other Key Details

_Collaboration and Strategy Development_

Each day, you will work closely with marketing teams to assess current digital marketing strategies and identify improvements. You'll be responsible for evaluating performance metrics and discussing with leadership how to best leverage digital tools to meet business objectives. You'll also review the adoption and performance of existing marketing platforms and propose enhancements to drive better engagement.

_Campaign and Tool Management_

A significant portion of your day will involve managing and optimizing digital marketing tools. You'll consult on the creation and maintenance of digital campaigns and templates (email, web pages, social media). You'll liaise with the creative team to ensure the assets align with the company's branding and marketing goals and then support the execution of these campaigns. This role will also be responsible for building and optimizing Hub Spot workflows, email nurture programs, landing pages, forms, and CRM automations.

_Team Collaboration_

You'll regularly engage with cross-functional teams, including Sales and Marketing, to ensure lead management processes, CRM usage, and marketing initiatives are aligned and executed effectively.

_Data Analysis and Reporting_

A key part of your daily activities will involve analyzing digital marketing data. You'll track and assess performance metrics (such as KPIs) from campaigns and tools, compiling insights to report back to leadership. This includes identifying trends, optimizing lead nurturing and  generation processes, and presenting actionable recommendations to improve campaign outcomes.

_Tools and Technology_

You'll frequently work with digital marketing platforms like Google Analytics, Hub Spot CRM, Microsoft CRM integrations, and CMS tools. Your day-to-day will require staying updated on new technologies and marketing trends to continuously improve the company's digital marketing effectiveness. You'll frequently work with digital marketing platforms like Google Analytics, Hub Spot CRM, Microsoft CRM integrations, and CMS tools. Your day-to-day will require staying updated on new technologies and marketing trends to continuously improve the company's digital marketing effectiveness.

_Required_

+ 5  years of professional experience in digital marketing.

+ Knowledge of general marketing principles, tactics and best practices.

+ Experience autonomously managing marketing projects and/or programs.

+ Current Hub Spot CRM and/or Hub Spot Marketing Software Certification required.

+ Experience administering Hub Spot CRM, including workflows, email marketing, reporting, segmentation, and automation.

Manpower Group is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.

A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. Manpower Group is an inclusive workplace that will…