Senior Marketing Technology Manager

Responsible for the enhancement and development of our Field Martech stack, with a special focus on platforms that support our social media efforts. Responsible for the success of these capabilities (either an in-house solution or a vendor-hosted tool) along with driving requirements of new tools and enhancements to existing tools, such as web, social, and events. A trusted partner that works cross-functionally across the organization building strong relationships with Marketing, Product, and Engineering to advance core projects and initiatives.

Lead, maintain, troubleshoot and evolve our social media platform, supported by our current vendor
- Sprinklr. Help define what the future field Mar Tech roadmap needs to be by interviewing stakeholders and integrating into the enterprise roadmap. Gather technical requirements and deliver requirements to our implementation teams, develop user stories, define testing criteria, and partner with business stakeholders on UAT testing. Build and manage relationships with internal stakeholders to support the use and promotion of our marketing tools and lead multiple vendor partnerships.

Monitor, review, and recommend marketing technology stacks for enhanced field engagement and track overall field usage. Work across marketing, product, and engineering to develop a best-in-class Mar Tech stack, technical strategy and field Mar Tech roadmap. Evaluate and align the marketing technology stack to the sales funnel and identify gaps and redundancies. Stay ahead of technology trends and industry best practices, have a growth mindset to educate yourself, and influence others to seek best-in-class solutions to solve business challenges.

Partner with other business and technology strategists to develop use cases to define business needs and identify opportunities for improvement or increased adoption. Partner with enterprise stakeholders including legal, privacy, internal business and technology strategists who drive our Field Mar Tech relationships and third-party marketing and advertising agencies.

Bachelor’s degree in business, marketing, technology, or related field. Minimum of 6 years’ experience supporting or executing marketing technology solutions. A strong understanding of business-to-consumer marketing practices, digital marketing, and customer online experience. Knowledge of web and mobile technologies and familiarity with how the digital ecosystem is evolving. Knowledge or experience with any of the following a plus: social media platforms (Sprinklr, Hearsay Social), event management platforms (cVent), web analytics (google analytics, Abobe), SEO, Local Listings Management, website CRM systems, or front-end web development languages (html, java script, css).

Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people. Organized with ability to handle multiple projects with limited supervision. Excellent attention to detail. Demonstrated ability to solve complex problems using in-depth analysis and best practices to develop new perspectives on existing solutions or create new, inventive and enduring solutions.

Applies a customer first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy, impact critical business outcomes, and drive organizational success. Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences. Organizes and compares various aspects of a situation to comprehend and identify key or underlying complex…