Senior Manager of Digital Strategy

At Planned Parenthood of Wisconsin, Inc. (PPWI), we work to provide quality, affordable health care services, comprehensive education, and strong advocacy. We serve over 60,000 patients annually in 18 health centers statewide, making us the largest and most trusted reproductive health care provider in Wisconsin. Our goal is to help keep Wisconsin safe, healthy and strong!

This is an excellent opportunity for a Senior Manager of Digital Strategy (40 hours/week) at our Administration Offices in Milwaukee or Madison, WI.

As part of our comprehensive benefit package, we offer:

• Company contribution toward medical insurance deductible
• Generous Paid Time Off
• 12 Days of Holiday Pay
• Immediate 401(k) Vesting with up to 6% company contribution
• Paid Parental Leave
• Tuition Assistance
• Public Service Loan Forgiveness Program

Additional $1.50 per hour for bilingual (English/Spanish)

This position is responsible for developing and executing digital communications strategies for PPWI’s and PPAWI’s communications through all digital platforms and ensure that the organization’s digital experiences align with and support the organization’s mission, vision, values, brand, reputation, and strategic goals. This position ensures digital communications are inclusive and representative of the communities we serve.

This position plays a key leadership role in cross-collaborating with agency departments to translate agency-wide strategic initiatives into actionable plans that create continuity in digital messaging, internally and externally. The role actively integrates social media channels, inbound marketing efforts, and digital advertisements into campaigns and strategies that underpin the Planned Parenthood of Wisconsin (PPWI) mission. The person is responsible for developing and executing short and long-term communications strategies through the lens of Planned Parenthood of Wisconsin’s diversity, equity and inclusion plan and vision to enhance the experiences all staff, patients, and community members.

• Must be committed to excellent customer service and the mission, vision and values of Planned Parenthood of Wisconsin.
• Must have a commitment to diversity, equity and inclusion and belonging.
• Possess a strong commitment to and understanding of comprehensive, voluntary, sexual and reproductive health programs and a person’s freedom to make personal health care decisions, including abortion.
• Track record of centering equity and justice in previous work. Demonstrated ability to tell important and impactful stories that center around marginalized communities, women, people of color, members of the LGBTQ+ community, etc.
• Must be able to work collaboratively and develop and maintain relationships with multiple constituencies.
• Demonstrated ability to communicate effectively, both in writing and verbally.
• Experience developing organic and paid digital media strategies.
• Experience managing digital communications, building awareness campaigns and driving key messages to identified target audiences.
• Demonstrated ability to develop digital communication plans to elevate an issue, brand, or message to various communities and audiences.
• Must be able to maintain confidential information.
• Must have the ability to simultaneously manage multiple projects and urgent, unexpected needs in a collaborative, fast-paced environment.
• Able to adapt to the evolving needs of a project and see it from a big picture perspective while breaking it down into smaller pieces.
• Experience with Microsoft applications such as Word, Excel, and PowerPoint preferably in MS 365.

• A bachelor’s degree in journalism, public relations, communications or other related discipline with at least 5-7 years of experience in developing and executing strategies in journalism, digital, earned, owned, and/or paid media communications, public affairs, and/or message development.
• An equivalent combination of education and experience from which comparable knowledge and abilities can be acquired may be considered.
• Must have demonstrated supervisory experience.

Directly supervises and carries out supervisory…