Senior Vice President Marketing

Senior Vice President Marketing

Marcus Theatres seeks a Senior Vice President of Marketing to lead the development and execution of bold, integrated marketing philosophies that elevate our brand and drive visionary direction across all markets. As a key member of the senior leadership team, this executive will design and implement innovative marketing strategies that increase brand awareness, customer loyalty, and market relevance.

The ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative companies and a history of working across today’s marketing channels. We are looking for a leader with strategic, creative, and financial acumen, as well as strong business intellect.

Reporting to the division President, this role oversees all facets of marketing and brand engagement, including digital strategy, studio and vendor partnerships, event marketing, social media, loyalty and rewards programs, public relations, and community outreach.

This role is based out of our corporate offices in Milwaukee, WI.

As part of the Marcus Corporation, Marcus Theatres has proudly entertained audiences since our first theater opened in Ripon, WI, back in 1935. Now, as the fourth-largest theater circuit in the U.S., we bring the magic of movies to life with 995 screens across 78 locations in 17 states, operating under Marcus Theatres, Movie Tavern® by Marcus, and Bistro Plex® brands.

At Marcus Theatres, our passion is electric, fueled by the thrill of film and the drive to provide remarkable experiences. We’re dedicated to hiring exceptional talent who bring these experiences to life for every moviegoer.

• Develop and execute a comprehensive, circuit-wide marketing strategy aligned with Marcus Theatres’ overarching business objectives and strategic goals.
• Lead brand positioning and reputation management through sophisticated, data-driven marketing initiatives that drive measurable revenue impact.
• Provide strategic direction and mentorship to the marketing department, optimizing resources to achieve divisional and corporate priorities.
• Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty.
• Leverage deep industry insight and consumer analytics to inform marketing decisions, identify emerging trends, and anticipate audience behaviors.
• Build, leverage, and sustain strategic partnerships with studios, media, and key business collaborators to amplify brand visibility and expand market reach.
• Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with organizational performance goals.
• Drive brand consistency and relevance through compelling campaigns, clear value propositions, and differentiated storytelling.
• Monitor performance metrics and ROI across campaigns and loyalty programs, using data to refine strategies and enhance marketing agility.
• Represent Marcus Theatres as a thought leader at industry events, cultivating insights and relationships that inform long-term brand and business strategy.

• 10+ years of progressive marketing leadership experience driving multi-segment strategies, market expansion, and brand growth through insight-driven decision making.
• 8+ years in senior marketing roles leading multifunctional teams, partnering with C-suite executives, and shaping company-wide marketing strategy across diverse business units.
• Proven success managing large-scale budgets with measurable ROI, optimizing spend to balance short-term performance and long-term brand equity.
• Strategic, collaborative leader who thrives in fast-paced, complex environments, adept at managing competing priorities with focus and agility.
  
  Decisive and adaptive problem-solver skilled at realigning teams and priorities in response to shifting business needs or market dynamics.
• Deep expertise in multi-channel marketing, including traditional, digital, social, and experiential campaigns that drive customer engagement and revenue growth.
• Demonstrated excellence in brand strategy, media planning, creative direction, and customer lifecycle…