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Marketing Content Specialist
Job in
Milwaukee, Milwaukee County, Wisconsin, 53244, USA
Listed on 2025-12-29
Listing for:
Specialty Tapes
Full Time
position Listed on 2025-12-29
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:
EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.
STM – a manufacturer of pressure sensitive adhesive tapes
SBM – a commercial real estate company that buys, develops, and leases commercial real estate.
Roles & Responsibilities- Create and edit marketing materials, website graphics, social media visuals, and product images as needed.
- Ensure brand consistency across all creative assets.
- Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking.
- Implement website updates, including product listings, blog posts, and landing pages.
- Collaborate with internal teams or external developers for major site changes.
- Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation.
- Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.
- Assist with event planning, booth setup logistics, and marketing collateral for trade shows.
- Coordinate pre- and post-show marketing efforts, including lead follow-ups.
- Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.
- Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory.
- Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.
- Plan and schedule content posts (1-2 times per week) across relevant social media platforms.
- Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.
- Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns.
- Track usage and distribute swag items as needed for trade shows, sales promotions, and corporate initiatives.
- Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
- Experience with SEMrush and website content management systems (Word Press, Shopify, etc.).
- Familiarity with email marketing platforms (Mailchimp, Klaviyo, Hub Spot, etc.).
- Experience with Amazon Seller Central and basic PPC campaign management.
- Strong organizational skills and ability to multitask across different marketing functions.
- Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
- Excellent written and verbal communication skills.
- Associates or Bachelor's Degree in Marketing or Related Field Required.
- Certificate or Training in Graphic Design or Similar preferred.
- Competitive wages and earned commission
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Paid Vacations, Holidays & Personal Days
- 401(k) with Company match.
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