Marketing Manager - Medical Products

This range is provided by LHH. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Job Title: Product Marketing Manager

Location: Milwaukee: 5 Days in Office - No Hybrid

Experience Required: Minimum 5 years in product marketing or product management positions

About the Role

We are seeking a strategic and results-driven Product Marketing Manager to lead the go-to-market strategy and lifecycle management of our products. This role will be pivotal in shaping brand positioning, driving customer engagement, and collaborating cross-functionally to ensure successful product launches and sustained growth.

Key Responsibilities

• Product Lifecycle Management: Own the end-to-end lifecycle of products from ideation to sunset, ensuring alignment with business goals.
• Brand Strategy: Develop and execute brand positioning and messaging that resonates with target audiences and differentiates our offerings.
• Sales Enablement: Partner with sales teams to create compelling sales tools, training, and collateral that drive conversion and retention.
• Market Research & Insights: Conduct competitive analysis, customer research, and market trend assessments to inform product and marketing strategies.
• Forecasting & Performance Tracking: Collaborate with finance and analytics teams to forecast demand, set KPIs, and monitor campaign effectiveness.
• New Product Development (NPD): Work closely with product management and R&D to support the development and launch of new products.
• Marketing Planning: Lead the creation and execution of integrated marketing plans across channels to drive awareness, adoption, and loyalty.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• 5+ years of experience in product marketing, preferably in a B2B or tech environment
• Proven track record of successful product launches and lifecycle management
• Strong analytical, communication, and project management skills
• Experience working cross-functionally with sales, product, and research teams

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function
  
  Marketing, Project Management, and Sales
• Industries Medical Equipment Manufacturing, Consumer Services, and Market Research

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Medical insurance

Vision insurance

401(k)

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