Marketing Manager - Turf and Consumer

Marketing Manager – Turf and Consumer

Briggs & Stratton is seeking a strategic and creative Marketing Manager who knows how to use all marketing disciplines to set and reach KPIs and metrics that will drive revenue, customer engagement, brand awareness, and market share.

• Partner with Marketing Leadership to create programs that support the sale of Turf and Consumer segment products.
• Develop and execute integrated marketing plans that align with sales goals and business objectives.
• Lead marketing initiatives for end‑user segments, including seasonal and need‑based promotions.
• Collaborate with sales, product and operations teams to support new product launches.
• Manage public relations efforts, serving as the primary liaison with PR agencies, media, and corporate communications.
• Analyze and report on marketing performance, and make recommendations for improvement.
• Maintain and update market intelligence databases on pricing, market shares, volumes, and competitors.
• Manage advertising agreements, creative assets, and campaign timelines while tracking ROI.
• Plan, budget, and provide creative direction for photo and video shoots.
• Perform full range of managerial responsibilities: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget.

• Obsessed with data‑driven decision‑making.
• A problem‑solver who combines creativity with strategic thinking.
• Committed to cross‑functional collaboration.
• Highly organized and meticulous with details.

• Bachelor’s degree in Marketing or equivalent education and experience.
• Minimum of seven years’ experience, with eight or more preferred, in the marketing industry or a related field.
• Management and/or leadership experience preferred.
• Experience marketing durables or outdoor power equipment preferred.
• Knowledge and expertise in marketing to homeowners and/or landscapers preferred.
• Strong knowledge of marketing communications.
• Excellent written and verbal communication skills.
• Proven ability to manage several assignments simultaneously and coordinate with multiple departments at all levels of the organization.
• Must be resourceful and team‑focused, have strong problem‑solving skills, a strong initiative for efficiency and quality, and be a proven self‑starter able to work independently.
• Ability to travel 30% annually – domestically and potentially within North America.
• Fluent in English and the primary language used in the area of responsibility and/or location.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. We are the world’s largest producer of engines for outdoor power equipment and a leading designer, manufacturer and marketer of lithium‑ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through our Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, Simpli Phi®, Branco® and Victa® brands.

Nearest Major Market:
Milwaukee