Marketing Manager

Marketing Manager

Department: Marketing

About BDPros

BDPros helps B2B clients drive measurable business development results. We blend strategy, execution, and emerging technologies to build modern, scalable sales pipeline engines that drive growth.

The Marketing Manager is a hands‑on leader responsible for planning, executing, and optimizing integrated marketing initiatives for BDPros and its clients. This role owns core marketing channels including email campaigns, social media, content creation, case studies, marketing collateral, SEO, website maintenance, and event support programs.

This individual must be passionate about leveraging and developing AI‑powered solutions to improve sales and marketing performance, efficiency, personalization, and business development outcomes, and will play a key role in evolving how BDPros uses AI across sales, marketing, and growth initiatives.

• Develop and execute integrated marketing strategies aligned with BDPros and client business development goals
• Serve as a strategic marketing partner to internal stakeholders and client teams
• Lead planning, prioritization, and execution across multiple initiatives and timelines
• Translate business objectives into actionable campaigns with clear KPIs and ROI tracking

• Own end‑to‑end email marketing strategy including list growth, segmentation, automation, and analytics
• Create and manage campaigns for lead nurturing, thought leadership, client engagement, and events
• Continuously test and optimize subject lines, messaging, timing, and personalization
• Lead development of blogs, articles, whitepapers, landing pages, and thought leadership
• Oversee creation of compelling case studies showcasing measurable client results
• Ensure consistent brand voice, messaging, and storytelling across all content

• Manage social media paid and organic strategy and execution, primarily on Linked In
• Plan calendars and publish content to drive visibility, engagement, and lead generation
• Monitor performance and optimize based on analytics and trends

• Own SEO strategy including keyword research, on‑page optimization, content alignment, and performance tracking
• Manage website maintenance, updates, and optimization for conversion and user experience
• Oversee development of pitch decks, one‑pagers, sales enablement materials, and proposals
• Ensure collateral is current, on‑brand, and aligned with BDPros’ value proposition

• Plan and support virtual and in‑person events, webinars, and sponsor ships
• Manage event promotion, registration, follow‑up, and performance measurement
• Collaborate with BD and leadership teams to maximize event‑driven opportunities
• Leverage AI tools to enhance content creation, campaign optimization, personalization, and analytics
• Stay current on emerging AI technologies and best practices, and implement AI‑driven marketing workflows and solutions
• Champion AI adoption internally and with clients to drive smarter, faster results

• Self‑starter with 5+ years of marketing experience, preferably in an agency or professional services environment
• Proven experience managing email campaigns, content, social media, SEO, and websites
• Strong project management and multitasking skills
• Excellent written and verbal communication skills
• Data‑driven mindset with experience using analytics to guide decisions

• Experience marketing for B2B organizations
• Hands‑on experience with marketing automation and CRM platforms, including Zoho
• Demonstrated use of AI tools for content, analytics, personalization, or automation
• Experience supporting business development and sales enablement efforts

Mid‑Senior level

Full‑time

Marketing and Sales

Business Consulting and Services

Location: Racine, WI

Salary: $134,400 – $176,400