Marketing Manager , Product Marketing

** At Rite-Hite, your work makes an impact.
** As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead. This position is responsible for leading all product marketing efforts for the Automation and Controls portfolio.  

This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines as well as assisting product management to develop winning product roadmaps.  This role will identify and drive opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products.  This role is measured on key performance indicators such as orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.

** ESSENTIAL DUTIES AND RESPONSIBILITIES
** To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  
** Customer Focus
*** Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions
* Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools
* Builds direct customer and field understanding through customer visits, Customer Experience Center visits, ride-alongs, sales blitzes, beta sites, advisory groups, trade shows, and other immersion activities.
* Defines continuous enhancements to the customer experience and incorporates into the marketing plan
* Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management  
** Market and Business Insights
*** In collaboration with the performance marketing team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) for the Automation and Controls portfolio to strengthen business investments and marketing impact  
** Marketing Strategy
*** From insights and aligned with the product management priorities and roadmap, creates the marketing strategy for the Automation and Controls portfolio to drive profitable growth (demand generation, funnel acceleration, share gain, price realization)
* Provides a market-backed pricing view to the product manager to help inform the final pricing decision; in concert with the performance marketing team conducts external pricing, concept, and voice of customer research studies; monitors pricing trends and leads problem solving work streams to improve price realization
* In collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels  
** Product Marketing
*** Aligned with the defined marketing strategy and starting pre-Phase 0 of the new product development process, creates annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation,…