Director of Digital Marketing & Advertising

Location: Milwaukee, WI

Lead digital marketing strategy across search, advertising, demand generation, and emerging AI-powered discovery.

• Set SEO and AI discovery strategy across search and answer engines
• Develop demand-generation campaigns across paid search, social, programmatic, display, and retargeting
• Build full-funnel campaigns that turn awareness into qualified leads
• Strengthen marketing automation, lead nurturing, and CRM alignment
• Use performance data to improve return, visibility, engagement, and lead quality
• Guide integrated digital, content, email, advertising, and event campaigns
• Lead and develop a team while managing agencies, budgets, and partners

• 7+ years in digital marketing, demand generation, advertising, or performance marketing
• Deep knowledge of SEO, paid media, and campaign optimization
• Understanding of AI search and changing discovery behavior
• Experience with marketing automation, CRM, CMS, analytics, and reporting
• Leadership across teams, agencies, budgets, and cross-functional work
• Bachelor’s degree in marketing, business, communications, digital media, advertising, or a related field

B2B marketing in manufacturing, industrial products, or channel-driven sales is a plus. This leadership role offers the chance to shape how digital marketing supports business growth.