Marketing Specialist - Content & Demand Generation

BAYCOM is the leading provider of mission-critical two-way radio, video security, and rugged technology solutions to public safety agencies and commercial clients throughout Wisconsin, Minnesota, and the Midwest. We're 100% employee-owned - one of the operating companies of Owners Edge, an ESOP holding company that invests in and builds sustainable, employee-owned businesses across the region.

Everything we do delivers on our brand promise: it will work. When communication and security matter most, our customers count on BAYCOM to keep them connected, protected, and operational - a lifeline in the moments that matter.

We're looking for a Marketing Specialist who wants to be part of the business, work closely with sales and leadership, and help drive growth through practical, hands-on marketing execution.

The Marketing Specialist is responsible for executing BAYCOM's day-to-day marketing activities, supporting lead generation efforts, and helping drive business growth and brand awareness across our core markets. This role reports to BAYCOM's President and works closely with Owners Edge's Director of Portfolio Marketing.

This is a hands-on role. We're looking for someone who can execute a marketing plan and enjoys building campaigns, creating content, managing marketing systems, supporting sales initiatives, coordinating events, and moving projects from concept through completion.

The ideal candidate is a doer - someone who takes an idea and runs with it, driving projects from concept to completion, and knows when to bring in freelancers or agency partners, in coordination with our Director of Portfolio Marketing, to fill gaps where specialized expertise is needed.

Marketing Campaigns & Content

• Build and execute marketing campaigns across various channels that support brand visibility and lead generation
• Create email and social media campaigns, customer communications, landing pages, and sales support materials - using AI tools to accelerate drafting, research, and execution
• Draft customer success stories, case studies, blogs, presentations, and marketing collateral
• Support SEO/AEO efforts to strengthen search visibility for priority products and categories
• Work with internal subject matter experts to translate technical solutions into customer-focused messaging

Marketing Systems & Reporting

• Manage day-to-day Hub Spot activity - campaigns, workflows, lead tracking, and reporting - within an established platform architecture
• Maintain accurate marketing and sales data
• Monitor campaign performance against established KPIs and flag trends for review

Events & Trade Shows

• Coordinate BAYCOM's trade show and event activities, including a high-volume annual calendar
• Manage registrations, logistics, promotional materials, and follow-up activities
• Track event performance and return on investment

Sales Support

• Assist sales and business development teams with sales-defined initiatives and targeted campaigns, within agreed priorities and hand-off points
• Create tools and resources that help generate opportunities and support customer engagement

Vendor & Resource Coordination

• Coordinate project timelines and deliverables with freelancers, agencies, manufacturers, and outside partners, in coordination with our Director of Portfolio Marketing, when specialized expertise is required
• Assist with manufacturer co-op marketing programs and reimbursement opportunities

This position is based in our Pewaukee office. This role is hybrid, 2-3 days in office per week; regular in-person collaboration is expected. We believe the best marketing comes from understanding the business, working alongside our teams, and staying connected to our…