CRM & Data Manager

Worker Location :
Hybrid

• Own and advance the global CRM and data strategy for Talent Solutions, improving the quality, quantity, governance, nurturing and visibility of leads across markets.
• Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using Hub Spot, Microsoft Dynamics, Sitecore and related integrations.

• CRM Strategy and
  
  Roadmap:
  
  Develop, communicate and continuously improve the CRM strategy and roadmap in alignment with Talent Solutions priorities and market needs.
• Global CRM Enablement:
  Support markets joining the global Hub Spot instance, including nurture design, ideal customer profile rules, data readiness, user adoption and self-service capability.
• Campaign Operations and Automation:
  Enable global Talent Solutions campaigns, establish consistent lead-nurture and automation practices, and use A/B testing to improve effectiveness.
• Lead Management:
  Coordinate the intake, assignment, nurturing and progression of Contact Us inquiries, marketing-qualified leads, webinar leads and sales-qualified leads.
• Data Management and Governance:
  Manage data cleansing, quality, analysis and list creation across multiple sources while ensuring country legal and compliance requirements are met.
• Market Intelligence and ABM:
  Build prospect and account-based marketing target lists, support contact mapping and coordinate market intelligence for global reporting requirements.
• Performance and ROI:
  Establish reporting that tracks campaign activity, lead progression, sales follow-up and monthly or quarterly return on investment.
• Sales and Marketing Partnership:
  Provide actionable recommendations that improve campaign activity, lead tracking, automation and alignment between sales and marketing.
• Technology Partnership:
  Translate marketing requirements for Global IT and support the effective development of Boomi integrations across Hub Spot, Microsoft Dynamics, Sitecore and relevant data sources.
• Global
  
  Collaboration:
  
  Partner with global and local stakeholders to standardize practices, increase efficiency and scale effective CRM and data capabilities.

• This role may not have formal direct reports; final team structure is to be confirmed.
• Provides functional leadership, coaching and training to marketing colleagues and CRM users, enabling teams to work more independently and consistently.

• Operates in a fast-moving, global environment with varied priorities and a high degree of cross-functional coordination.
• Uses Hub Spot, Microsoft Dynamics, Sitecore, Boomi and Microsoft 365 tools; specific work‑location expectations will be determined by the employing country.
• Time is primarily focused on CRM strategy and administration, data governance, campaign enablement, lead operations, stakeholder partnership, analytics and user adoption.

• 5+ years of relevant experience in CRM, marketing operations, data management, demand generation or a comparable B2B environment.
• Hands‑on experience administering Hub Spot, including contact management, segmentation, workflows, nurturing, campaign operations and reporting.
• Experience working with CRM and marketing technology ecosystems; practical knowledge of Microsoft Dynamics or a comparable enterprise CRM.
• Demonstrated experience improving data quality, cleansing and integrating data from multiple sources.
• Experience supporting lead‑management processes, including MQL‑to‑SQL handoffs, sales follow‑up and pipeline or ROI reporting.
• Working knowledge of privacy, consent and country‑specific…