VP-Marketing Operations and Chief of Staff

Summary:

Partner closely with the Marketing leadership team, Chiefs-of-Staff in adjacent functions (Strategy, Field, etc.) and Finance to ensure alignment of business objectives and operational budgets. You will function as an enabler for strategic initiatives, ensuring workstream interlocks, visibility of outcomes, and execution of key priorities, while driving operational efficiencies.

Additional responsibilities include leading Marketing’s Program Management Office (PMO), managing departmental capacity and budgets to optimize spending, and executing programs aligned with Marketing’s MYS plan, roadmap, and strategic vision.

Additionally, focus on marketing ROI objectives, and provide dependable advice and consultation to the VP and Head of Marketing, leveraging marketing performance data. Play the role of the Head of Marketing’s internal marketing communications lead and support change management initiatives within the department.

Primary

Duties & Responsibilities:

Marketing Strategy & Measurement Manage the organization’s annual planning process and strategic roadmap. Lead planning process, track all initiatives and verify execution and dashboard updates as needed, conferring with leadership in determining key performance indicators, scope, and structure of the process.

Serve as a trusted advisor to elevate and amplify the Head of Marketing’s capacity, capability, and effectiveness. Function as a sounding board, serve as liaison or proxy when needed, and manage executive communications.

Oversee the process to ensure appropriate capture and documentation of marketing’s strategic initiatives – establishing an information protocol across the team.

Ensures impact-level marketing measurement and executive reporting on marketing’s contribution to the business.

Program Management and Planning Create, plan, and facilitate staff meetings to accomplish clear and effective decision making, tracking, and reporting on follow-up actions, providing appropriate messaging in both written & spoken form to ensure cross-functional visibility and collaboration across the organization.

Orchestrate the annual marketing planning process (milestones, participants, actions, templates, calendar), ensuring the marketing department’s goals are aligned with the company’s multi-year strategy.

Create clarity around emerging initiatives so the team can prioritize and resource them.

Manage and coordinate high value, cross-functional initiatives, as well as Head of Marketing initiated special projects across the enterprise.

Operations and Communications Identify and execute initiatives that contribute to long-term operational excellence, ensuring key projects have clear milestones, success measures, and operational plans.

Manage the process to connect employees across the department, from the leadership team to senior leaders to the full team – ensuring regular cadence of engagement and leveraging appropriate strategic assets across the team.

Plan and build content for internal communications, all-hands meetings, and operational reviews.

Deliver effective change management and communications for technology implementation, data policy, and process re-engineering within marketing. Coordinate opportunities for efficiency by conducting research, benchmarking & analytics, and propose new systems/processes to streamline as needed.

Financial Management Maintain and oversee team budgeting process, establishing a clear link between strategic goals and budget allocation/ROI.Coordinate budget issues among and across the team to ensure actuals meet targets and liaising with the team’s finance business partner to ensure accuracy.

Skills Building & Development of Marketing Competencies Participates in the development of team roles &…