Director, Product Marketing

Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions.

Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.

• Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
• Competitive Analysis: Monitor local competitors to build counter-strategies.
• Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
• Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
• Pricing: Optimize global pricing for the region.
• Launch Execution: Lead commercial product launches across all internal and external teams.
• Demand Forecasting: Provide field-based demand forecasts with operations and sales.
• Sales Alignment: Align global product plans with local revenue team priorities.
• Channel Enablement: Deliver training and tools to sales teams and channel partners.
• Buyer
  
  Experience:
  
  Optimize the end-to-end buying journey to reduce friction.
• Customer Advocacy: Develop customer case studies, references, and testimonials.

• Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field (MBA preferred).
• Experience: Minimum of 8 years of progressive marketing experience, with a minimum of 5 years dedicated specifically to B2B product marketing leadership. Industrial distribution channel marketing experience (preferred).
• Industry Focus: Proven experience in complex business-to-business environments.
• Leadership Style: A collaborative leader who can drive alignment and lead cross-functional initiatives across a highly matrixed global footprint without direct authority.
• Technical Aptitude: Exceptional communication skills with a proven ability to synthesize complex, technical information into clear, concise executive messaging.
• Travel: Ability to travel 20% to 40% to engage with regional sales teams, channel partners, and key customer accounts.

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Who we are:

Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell’s Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation.

We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

• Identification Solutions:
  High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions:
  Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories…