Head of Marketing YieldMax ETFs

The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions.

Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

Yield Max is seeking a hands-on Head of Marketing to develop and execute the brand and marketing strategy for the Yield Max ETF suite. This role will lead the marketing team, day-to-day execution, and internal and external partnerships, with a focus on expanding awareness, engagement, and growth among retail and self-directed investors.

We’re looking for a marketing leader who can balance strategy with execution—someone who takes ownership, communicates clearly, moves ideas forward, and enjoys working collaboratively across teams. This role will partner closely with leadership, product development, sales, portfolio management, legal, and compliance to bring the Yield Max brand and products to market in a thoughtful, engaging, and effective way.

• Develop Yield Max’s brand vision and integrated marketing strategy, including positioning, messaging, product launches, and initiatives targeting retail investors, financial advisors, and brokerage platforms.
• Lead the marketing team, priorities, budget, resources, and execution while partnering closely with leadership, product development, sales, portfolio management, legal, and compliance to maintain alignment and move initiatives forward.

• Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education, including opportunities with brokerage firms and financial platforms.
• Lead organic and paid strategies across You Tube, X, Tik Tok, Instagram, Facebook, Linked In, and emerging platforms, continuously evaluating opportunities to expand reach and engagement.
• Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities, including interviews, product launches, AMAs, live streams, webinars, and investor Q&As.

• Create written, graphic, audio, and video content—including fact sheets, infographics, videos, webinars, blogs, and emails that makes ETF and options-income strategies clear, accessible, and engaging for investors.
• Manage agencies, media, technology providers, and strategic partners while developing opportunities for interviews, podcasts, educational partnerships, and thought leadership.
• Plan investor events, conferences, media interviews, and virtual programs, and oversee branded merchandise, vendors, procurement, and fulfillment.

• Track brand awareness, audience growth, engagement, website activity, campaign performance, fund flows, and assets under management, using insights to continuously improve marketing effectiveness.
• Partner closely with legal and compliance to ensure communications, performance information, distribution messaging, disclosures, and risk statements meet SEC and FINRA requirements.

• 10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services.
• Significant experience marketing investment products to retail and self-directed investors.
• Proven success in brand strategy, integrated campaigns, team leadership, and hands‑on execution.
• Expertise in social media, digital marketing, paid media, SEO, email, content, public relations,…