Portfolio Marketing Manager
Job in
Milwaukee, Milwaukee County, Wisconsin, 53288, USA
Listed on 2026-10-22
Listing for:
Rockwell Automation
Full Time
position Listed on 2026-10-22
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Management, Marketing Strategy, Marketing Communications
Job Description & How to Apply Below
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description Rockwell Automation is looking for a Portfolio Marketing Manager to lead global marketing programs for our Sensing, Safety, & Industrial Components portfolio. You will drive portfolio growth through go-to-market strategy, product launch execution, demand generation, and sales enablement. Working across Business Units, Sales, Regional Marketing, and Channel teams, you will help bring new solutions to market, increase customer adoption, and support business growth.
Reporting to the Sr. Manager, Strategic Portfolio Marketing, this hybrid role will work out of our Milwaukee, WI headquarters.
Your Responsibilities:
Develop marketing strategies that support portfolio growth, business priorities, and regional objectives.
Lead go-to-market planning and execution for product launches, market expansions, and growth initiatives.
Partner with Business Units, Sales, and Regional Marketing to drive positioning, demand generation, and sales readiness.
Align cross-functional teams to support successful commercialization and customer adoption.
Identify market opportunities, customer needs, and industry trends to inform strategy.
Develop demand generation programs and content for target markets and customer segments.
Create sales enablement tools and content, including value propositions, sales plays, presentations, and industry positioning.
Support partner engagement, sales training, and readiness programs.
Oversee development of customer- and sales-facing marketing content across digital, campaign, and launch channels.
Translate technical capabilities into clear, customer-focused messaging aligned with Rockwell Automation brand standards.
The Essentials
- You Will Have:
Bachelor's Degree or Equivalent Years of Relevant Work Experience Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Ability to travel up to 25%
The Preferred
- You Might Also Have:5+ years of experience in commercial marketing, product marketing, demand generation, commercialization, business development, or related B2B marketing roles.
Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field.
Deep knowledge of B2B marketing, demand generation, commercialization, and go-to-market strategy.
Experience leading cross-functional initiatives across sales, product management, marketing, and channel teams.
Experience developing value propositions, customer messaging, and sales enablement content.
Experience leading product launches, integrated marketing programs, and demand generation campaigns.
Experience using AI-enabled marketing tools and digital technologies to improve marketing effectiveness.
Experience in industrial automation, intelligent devices, control systems, software, OEM, or manufacturing markets.
Experience working in a global organization.
Experience leading product launches and go-to-market programs.
What We Offer:
Health Insurance including Medical, Dental and Vision
401k Paid Time off Parental and Caregiver Leave Flexible…
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