VP-Thought Leadership, Creative and Content

Summary:

The Vice President of Thought Leadership, Creative and Content sets the enterprise vision for how the organization shapes ideas, tells its story, and engages priority audiences in an increasingly AI-influenced marketplace. This executive leads integrated thought leadership, editorial, content, creative, and AI visibility strategy in alignment with the company's brand, product, and career marketing priorities to strengthen brand authority, differentiate the firm, and ensure the organization’s expertise is discoverable, credible, and influential across traditional, digital, search, social, and AI-powered channels.

In partnership with senior leaders, business lines, Brand, Marketing, Digital, Product, Research, Data, Technology, Legal, Compliance, and Communications, the VP establishes the narrative agenda, builds an AI-native content and creative engine, and delivers measurable impact on brand trust, relevance, reputation, engagement, client growth, and loyalty while improving the efficiency and effectiveness of how assets are created, distributed, and perform in market.

Define and champion the enterprise thought leadership, creative, content, and AI visibility vision, ensuring a distinct and consistent point of view across audiences, channels, AI-powered answer environments, and experiences. Establish the annual strategy, operating plan, investment priorities, resource model, and performance framework for thought leadership, editorial, content, creative, and AI-enabled content operations. Partner with executive leadership and subject-matter experts to set a forward- looking narrative agenda that elevates the firm’s expertise, anticipates audience needs, and advances business priorities.

Lead the development of signature thought leadership platforms, original research, executive perspectives, and high-impact content that strengthen reputation, deepen engagement, and create demand. Advance the company’s visibility and authority in AI-powered discovery environments by shaping high-quality, credible, structured, and reusable content that reinforces the firm’s expertise, trust, and market leadership. Provide executive creative direction across brand storytelling, campaigns, digital experiences, presentations, video, and other priority communications, raising the standard for quality, relevance, and innovation.

Build and scale an AI-native content and creative engine that responsibly uses emerging tools, workflows, and reusable assets to improve speed, personalization, quality, efficiency, and in-market performance. Build an integrated editorial and content ecosystem, including audience strategy, channel planning, personalization, distribution, amplification, and lifecycle management. Create enterprise governance, standards, and operating rhythms that improve prioritization, consistency, speed, reuse, optimization, and responsible application of AI-enabled content and creative technologies.

Use audience insights, cultural and industry trends, competitive intelligence, search and AI visibility signals, and performance analytics to identify opportunities, optimize the portfolio, and demonstrate business impact. Influence senior stakeholders across Brand, Strategic Communications, Digital, Product, Research, Data, Technology, and business lines to align narratives and deliver cohesive audience experiences. Represent the organization’s thought leadership and creative vision to senior leaders and external partners, enhancing executive visibility and market credibility.

Build, lead, and develop a diverse, high-performing team and partner ecosystem, setting clear expectations and fostering strategic thinking, creative excellence, collaboration, and…