Senior Manager, Customer Excellence & Sales Enablement

The Senior Manager, Commercial Excellence& Sales Enablement is responsible for driving the commercial processes, systems, analytics, and capabilities that improve sales effectiveness and accelerate profitable growth across Architectural Metals.

This role partners closely with Commercial Leadership toestablishstandardized sales management processes, improve pipeline visibility and forecasting,optimizeCRMutilization, and strengthen commercial execution across the customer lifecycle. As an individual contributor, the Senior Manager serves as a strategic partner and change leader, influencing cross-functional teams without direct authority while helping transform the organization into a more disciplined, data-driven commercial organization.

• Develop and execute the Commercial Excellence roadmap aligned with the Metals growth strategy.
• Partner with Commercial Leadership to improve sales effectiveness, customer engagement, and revenue growth.
• Identify opportunities to improve commercial processes,eliminate inefficiencies, and standardize best practices across brands.
• Lead commercial transformation initiatives that improve customer acquisition, opportunity management, forecasting, and overall commercial performance.

• Design and implement standardized sales management processes, including lead generation, lead qualification, opportunity management, account planning, territory planning, and sales forecasting.
• Partner with sales leaders to improve pipeline health, forecast accuracy, and sales discipline.
• Develop dashboards, KPIs, and performance metrics that provide clear visibility into commercial performance.
• Support the adoption of consistent sales methodologies and operating rhythms across the organization.

• Own the commercial CRM strategy, governance, and continuous improvement roadmap.
• Serve as the business owner for Salesforce and related commercial technologies.
• Improve CRM adoption, data quality, reporting, and user effectiveness.
• Partner with IT to prioritize enhancements, integrations, and future commercial technology investments.

• Develop reporting and analytics that enable data-driven commercial decisions.
• Analyze sales funnel performance, conversion rates, forecasting accuracy, customer activity, and commercial productivity.
• Provide actionable insights that improve revenue growth and customer retention.
• Support strategic planning through market, customer, and performance analysis.

• Lead the implementation and sustainment of Commercial Excellence initiatives.
• Partner with Sales Leadership to drive adoption of new processes, tools, and behaviors.
• Develop training, playbooks, and sales operating standards.
• Influence leaders and teams through collaboration, coaching, and change management.

• Partner closely with Sales, Marketing, Product Management, Customer Experience, Finance, IT, and Operations.
• Support strategic growth initiatives, including market expansion, customer segmentation, pricing initiatives, and commercial transformation projects.
• Ensure commercial processes align with enterprise systems and business objectives.

• Bachelor's degree in Business, Marketing, Sales, Engineering, Finance, or related field required.
• MBA preferred.

• 8+ years of progressive experience in Sales, Commercial Excellence, Sales Operations, Revenue Operations, Commercial Strategy, or Business Transformation.
• Experience working within manufacturing, industrial, construction products, or business-to-business environments preferred.
• Prior field sales or commercial leadership experience preferred.
• Demonstrated experience implementing commercial process improvements and sales transformation initiatives.

• Strong understanding of commercial operating models and sales management disciplines.
• Experience implementing or optimizing
  
  Salesforce CRM or similar CRM platforms.
• Proven success improving forecasting, pipeline management, account planning, and sales effectiveness.
• Experience leading cross-functional initiatives without direct reporting authority.
• Strong analytical and business acumen with the ability to translate data into actionable business insights.
• Experience leading organizational change and influencing senior leadership.
• Excellent communication, facilitation, and presentation skills.
• Strong project management and continuous…