Copywriter

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As a member of the creative team, the Copywriter works both on the business and in the business. The Copywriter plays a crucial role in shaping and communicating the voice of our clients’ brands through compelling, creative copy across multiple platforms. This position supports the agency’s growth by crafting strategically aligned, consumer-driven content that not only captures attention but also drives engagement.

By working closely with the account, creative, and media teams, the Copywriter ensures that all messaging is consistent, on-brand, and effective in meeting campaign objectives. With a deep understanding of franchise development processes, the Copywriter helps our clients achieve their marketing goals while contributing to the overall creative excellence and innovation of the agency.

• Passionate about our clients, our team, and the work we produce.
• Curious to learn more, improve skills, use new programs, open to change and test new creative solutions to help our clients achieve their goals.
• Smarty Pants to challenge what has been done before and prove out a better solution that delivers results.
• Playing to win to do what it takes to support the client. Lead, Follow or Get out of the way.
• Respectful of everyone. Open minded to the needs of others and work to help improve along the way. Teaching and showing without judgment.
• Fun and thrive off partnering with other high-energy team members and clients!

• Develop persuasive and brand-consistent copy for digital campaigns, lead generation, website content, social media, blogs, video motion graphics/animations, and print ads.
• Ensure content is optimized for various platforms, keeping an eye on SEO best practices and brand voice consistency.
• Understand franchise development sales processes and create copy that supports lead generation and consumer engagement in this context.
• Maintain and enhance tone, keywords, and messaging for assigned brands.

• Collaborate with art directors and the creative team to develop copy and concepts for advertising campaigns.
• Participate in brainstorming sessions and supply fresh, creative ideas to elevate campaign quality.
• Work closely with account services and media teams to ensure copy aligns with client goals and platform specifications.
• Present copy concepts and strategies to the Executive Creative Director (ECD) and other key internal stakeholders.

• Confidently present copy and strategy to clients, with the potential for travel to client meetings as necessary.
• Offer constructive feedback to clients and internal teams, defending creative choices with data-driven insights.
• Develop strong relationships with clients, becoming a subject matter expert (SME) in franchise development marketing.

• Work across multiple client accounts, balancing priorities and meeting deadlines.
• Use project management software to stay organized and manage competing priorities efficiently.
• Check in regularly with team members to ensure smooth project transitions and timely delivery of work.

• Proactively bring issues to Department L10 meetings with recommendations to improve processes with a creative approach.
• Complete quarterly rocks and goals.
• Embody the agency’s core values and recognize team members using our core values.
• Identify root causes for challenges and opportunities and collaborate with team to identify solutions.
• Demonstrate collaboration and creativity.
• Be resourcefully responsible in all circumstances, maintaining professionalism with clients and teams.
• Stay informed about consumer digital marketing trends and franchise industry shifts to continue growing as a subject matter expert (SME).

• 3-5 years of copywriting experience in an advertising or marketing agency, with proven success in developing multi-platform campaigns (digital, print, social media, etc.).
• Understanding of franchise…