Creative Director

Creative Director

Department: Content

Employment Type: Full Time

Location: Minneapolis, MN

Reporting To: Group Content Director

Compensation: $120,000 - $139,999 / year

At The Social Lights, we’re a band of creative and energetic makers and problem solvers who love nothing more than to help brands powerfully connect to their communities utilizing the power of social media. We decode culture and create social fandoms.

In this art-direction-focused role, the Creative Director will lead and execute creative concepting, content strategies and calendars, still and video shoots, illustrations, influencer and activation content, traditional and ad-hoc production, and finding new ways to create and leverage content in new and emerging platforms in new and emerging ways.

A TSL Creative Director is skilled at concepting, making and selling creative ideas to the most senior clients. They will also equip, empower and teach content techniques across the agency’s talent network to establish best practices, standardize processes and elevate creative quality across any and all content produced on behalf of a brand or TSL itself.

To be successful, this person must be a self-starter, have a curious mind, possess a penchant for solving problems and exhibit a mastery of social-first creativity in action.

Creative + Content Capability

• Make great work. Create ideas and executions that earn attention, accomplish objectives and make people want to share them.
• Establish and hold a center of excellence in our creative work as it pertains to the development of creative, content creation, design and video production tied to each brands’ guidelines, and production.
• Understand client objectives, create and oversee creative work, delivering on time and within budget.
• Demonstrate presentation prowess by presenting creative concepts and ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well beyond what is written on a slide; ultimately helping internal and external partners see the value The Social Lights offers and how our ideas directly solve the challenge at hand.
• Participate in new business development, including proposals, pitches and exploratory content.
• Explore creative technology, new platforms and emerging creative opportunities for our clients and agency brand.

Training and Creative Empowerment

• Contribute to an agency-wide culture of Find a Way + Make One through curiosity, productivity and proactivity particularly related to creative and content trends and innovations.
• Teach TSL team members basic and advanced techniques in creative development and production via 1:1, Slack, work sessions and all-agency share-outs.
• Explore creative technology, new platforms and emerging creative opportunities for our clients and agency brand.

People Management

• Work with direct reports to set measurable annual objectives, conduct bi-weekly check-ins and scheduled employee reviews and provide continual and specific feedback to help each employee continue on their path to growth
• Develop direct reports through ongoing coaching, skills development and encourage participation and/or memberships that foster growth and development
• Anticipate hiring needs, actively contribute to the hiring process for content and engagement roles and assist in onboarding new team members
• Create and present internal training content with the intent to continue advancing team skills and development across the agency

Agency Thought Leadership

• Elevate The Social Light’s profile in advertising, social and marketing industry through social media, thought leadership, community engagement, awards and more
• Enhance and expand the brand of The Social Lights internally and externally
• Promote and encourage a positive workplace culture dedicated to serving clients first and delivering a high standard of work on their behalf

** This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.

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