Hennepin County Sheriff's Office Logo Design

Minimum Requirements

Proposer must possess the skills, equipment/software, and experience necessary to design a quality HCSO logo that can be scaled for use in a variety of media, including vehicle decals, badges, letterhead, and business cards. The selected proposer must be able to install the newly designed logo and other graphics on County Sheriff vehicles as described below. The selected proposer may be asked to produce other items containing the logo.

HCSO will own and possess all rights to the newly designed logo without any limitation on usage.

The selected proposer will meet with HCSO officials to discuss design concepts, then create the logo for county review and consideration. This is expected to be an iterative process with multiple designs for consideration. The proposer should be budget-conscious while allowing for design iterations.

Project timeline and deliverables include:

• Once under contract, the logo will be created and finalized within one month; proposer must have staff available to prioritize this design project.
• The final design file will be provided by email for print and digital use.
• Installation of the graphics must be completed within 7 days of request by HCSO and/or Hennepin County Fleet Services, after the specs for specific vehicle graphics have been proofed and agreed upon.
• Installation shall occur at a location chosen by HCSO, including Hennepin County Fleet Services in Medina, the Hennepin County Sheriff's Office Patrol Facility, or a vehicle build facility such as Client Fleet Supply in Clear Lake or Everest Emergency Vehicles Inc. in Little Canada, MN.

Logo and graphics specifications include:

• We would like a new HCSO Sheriff Star logo to replace the current one with the new MN State seal.
• Where it currently says "SHERIFF HENNEPIN CO.” it has a white background; prefer all elements in yellow/gold.
• The new logo should be prominently displayed on both sides of vehicles, similar to the demo shown. The Sheriff Star can be approximately 16” x 16” with the majority centered in the flat portion of the door. To the right of the star, the word "Sheriff" in reflective yellow/gold can be approximately 52” wide and 6” tall. The smaller words "Hennepin County" can also be approximately 52” wide but about 2” tall to fit below "Sheriff" and stay on the flat door panel area.
• Centering considerations: ideally place the Sheriff Hennepin County center on the doors to allow a natural break between the large Sheriff letters at the door seam.
• On the front sides of the vehicle, near the spotlights, unit numbers should be approximately 9” wide and 2” tall to fit the curved surface near the hood and side panel with the same reflective/yellow color. Align the unit numbers to the right seam by the door under the spotlight.
• On the rear panels, the numbers "911" near the rear lamps should be about 9” wide by 4” tall in reflective yellow/gold.
• On the rear of the squad, the design should include the US Flag (approx. 7” x 7”). The Sheriff star can be lighter and larger, approximately 7” x 7”; ensure it fits the flat area shown. The unit number should be approximately 9” wide by 2” tall. The word "SHERIFF" can be in reflective yellow/gold, about 18” wide and 2” tall to fit the curved portion between the window and rear panel.

Notes:

• The design process is expected to be iterative with multiple concepts, and the selected proposer should remain budget-conscious while allowing iterations.
• All design files and ownership terms will be defined in the contract.

Logo Design and Graphics Installation on Vehicles for Hennepin County Sheriff's Office RFP