Senior Value & Market Access Manager

Senior Value & Market Access Manager

Location:

Minneapolis, MN, US

Job Family:
Marketing

Country/Region:
United States

Responsible for developing and securing market access and coverage for strategic and emerging technologies with payers and provider organizations, including commercial and private payers. Develops and executes business plans for payer stakeholders to advocate and remove barriers to access and ensure coverage for Coloplast procedures and devices. These key strategies are developed in alignment with business objectives associated with development, launch and life cycle management of the portfolio.

This position ensures ongoing assessment and adaption of strategies to maintain market access, garner market share and work collaboratively with Marketing, Health Economics, Sales, Medical Affairs, Finance, and Clinical Development. The successful candidate will have a demonstrable commitment to working for patient-focused Medical Device companies and understand the needs for engagement with the HCP and patient community in a compliant manner.

Coloplast is committed to putting key stakeholder (patients, families, clinicians, administrators) first, doing the right thing, and for disease states with significant unmet medical need.

• Executes US market access activities, to optimize market access, reimbursement, and commercial success.
• Oversees the development of tools to demonstrate the value of Interventional Urology portfolio of products and serves as a resource to communicate HEMA related materials/data directly to customers.
• Executes market access strategies that enable market access for platforms within Coloplast IU;
• Gathers critical voice of customer (VOC) from internal/external partners to shape value messages and tool development for the US, including value dossiers, values briefs, and economics models;
• Identifies US evidence gaps and market access requirements, provides input and closely collaborates with Marketing on product value propositions and outcomes needed to support US reimbursement and market access;
• Leading implementation of tactical planning activities required to achieve strategic coverage objectives including payer team tools, provider access tools, sales team messaging, etc.
• Identifying key health coverage needs for Coloplast platform products, working with divisional counterparts and health economics and outcomes research colleagues to determine actions required.
• Assessing coverage opportunities and challenges facing emerging technologies and commercially marketed products
• Monitoring policy developments that impact the coverage of Coloplast products.
• Closely partners with Strategic Payers to drive two-way understanding of requirements, provide data, collaterals and programs to be leverage with Strategic Customers and when need provide direct or leveraged content knowledge through Field Reimbursement Teams.
• Educates internal colleagues on the Market Access function and its role in creating value propositions for the non-clinical stakeholder throughout the product life cycle;
• Responsible for ensuring personal and Company compliance with all Federal, State, local and Company regulations, policies, and procedures; and
• Develops and implements strategies associated with shaping and influencing the commercial payers and government payment policies including Medicare and Medicaid

• Monitor latest health economic trends and assess impact to our business
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other duties as assigned.

• Bachelor's degree with focus in life science, health economics, statistics, marketing, or related field
• Advanced degree (e.g. MBA, MPH, PhD) preferred
• +7 years of medical device/technology industry, pharmaceuticals, managed care and/or health related industry
• Strong understanding and application of principles and concepts in market access, reimbursement and/or health economics
• Strong business acumen; experience working with various business partners (Sales, Marketing, Medical Science Liaisons, Clinical Program Managers)
• Success in developing and executing strategies and tools that showcase the healthcare economic benefit of specific therapies and products
• Experience working with healthcare stakeholders (payers, hospitals), trade associations, professional and medical organizations, and ability to develop mutually beneficial health economics initiatives
• In-depth understanding of and experience in Health Technology Assessment preferred
• Familiarity with coverage and coding of Interventional Urology products
• Knowledge of clinical and economic modelling in healthcare
• Travel up to 30%, primarily domestic

• Health and Wellness:
  Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company…