VP, Marketing Automation Solutions

About Bold Orange

Bold Orange is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our customers.

Bold Orange is seeking a Vice President, Marketing Automation Solutions to lead our marketing automation capabilities and own the delivery of high-performing, data‑driven customer experiences using platforms such as Salesforce Marketing Cloud, Hub Spot, and Braze. You’ll lead a team of architects, engineers, and campaign managers to deliver end‑to‑end solutions that empower client growth and engagement. This is a highly client‑facing, hands‑on leadership role that blends platform expertise with strategic vision, delivery excellence, and a love for innovation and building teams that thrive in complexity and creativity.

• Client & Solution Leadership
  • Serve as the senior technology voice for client engagements – translating needs into technical roadmaps and scalable solutions
  • Act as a trusted advisor for marketing automation strategy, platform selection, and innovation
  • Lead discovery sessions, solution workshops, and progress reviews with clients, translating business goals into technical execution
  • Lead presales conversations by collaborating with new business and client strategy and services team members to respond to RFPs, create proposals, and engage in strategic sales efforts
  • Conduct regular client solution meetings to gather feedback, communicate progress, and address any concerns
• Team & Capability Development
  • Lead, manage and mentor a cross‑functional team of marketing automation professionals including solution architects, engineers, and campaign specialists.
  • Lead knowledge‑sharing, enablement, and career growth within the team.
  • Drive continuous improvement in delivery methodology, process optimization, and platform governance.
  • Drive strong delivery excellence – inspire and engage team members, ensure documentation, agile process adoption, and quality assurance practices.
• Marketing Automation Expert
  • Expert level in Salesforce Marketing and Data Clouds
  • Preferred additional strength in Hub Spot and Braze
  • Partner with clients as a Salesforce Marketing/Data Cloud subject matter expert, provide recommendations for platform adoption and optimizations, leading teams through delivery.
  • Oversee implementations, enhancements, and operations across Salesforce Marketing Cloud, Hub Spot, and Braze.
  • Provide leadership around and adhere to Email, Web, Push and SMS channel best practices.
  • Lead a culture of innovation and ongoing knowledge sharing, bringing forth ideas and solutions for client impact.
• Cross‑functional agile collaborator
  • Partner with PMs and Technical Product Owners to prioritize and maintain a technology solution backlog based on business value, technical dependencies, and client feedback.
  • Participate in agile ceremonies, including sprint planning, daily stand‑ups, sprint demo reviews, and retrospectives, both internally and externally as needed.
  • Partner with digital experience team members to create cross‑functional marketing solutions connecting the experience from web/mobile through lead management, marketing automation, data management and analytics.
  • Partner with strategy, creative, UX, data, and delivery teams to deliver connected customer experiences.

• 10+ years of professional experience in a client‑facing Salesforce technology role. Marketing Automation delivery experience required
  • Deep expertise in Salesforce Marketing Cloud – Engagement, Account Engagement, Personalization, Intelligence – and Salesforce Data Cloud
  • Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Admin and Salesforce Marketing Cloud Consultant certifications preferred
• Preferred expertise in Hub Spot and Braze
• Skills and Approach
  • Proven communicator that drives clarity, consistency, and quality
  • Ability to thrive in a highly…