VP, Digital Marketing

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Datasite is seeking a seasoned and forward-thinking Vice President of Digital Marketing to lead our global digital marketing transformation across a complex, multi-product SaaS portfolio. In this role, you will own digital demand generation, architect the marketing tech stack, optimize our digital infrastructure, and oversee paid and organic channels. As a senior leader with both strategic and executional acumen, you will shape how Datasite engages buyers online, driving traffic, pipeline, and brand equity while managing a small team and working cross‑functionally to ensure seamless integration across product marketing, demand generation, field marketing, and content marketing.

This is a hybrid position based in our Minneapolis, MN office (3‑4 days per week in office).

• Define and drive a comprehensive global digital marketing strategy spanning paid media, SEO/organic, and overall web presence, tailored for a multi‑product SaaS enterprise.
• Lead and mentor the paid digital team, setting channel strategies (SEM, display, social, programmatic), optimizing spend, and ensuring campaigns deliver qualified pipeline and ROI.
• Own and evolve the marketing technology stack (CMS, marketing automation, CRM integration, analytics/tracking, attribution). Identify and deploy tools and processes that scale across regions and products.
• Spearhead initiatives to modernize digital practices, from replatforming websites, implementing personalization or account‑based digital tactics, to enabling data‑driven workflows and optimization.
• Oversee web strategy and organic growth, ensuring the website and content ecosystem support demand generation and conversion.
• Work closely with product marketing, demand generation, regional marketing, and sales/rev‑ops to align digital efforts with product launches, go‑to‑market plans, and revenue goals.
• Establish KPIs and dashboards to monitor digital performance (traffic, conversion rates, cost per lead, pipeline contribution, ROAS), conduct A/B testing and experimentation, and iterate based on data.
• Build and lead a small, high‑performance digital marketing team, mentor team members, instill best practices, and promote continuous learning.
• Manage the digital marketing budget, allocate resources across channels and campaigns, and prioritize spend based on performance and strategic importance.
• Stay ahead of digital marketing trends, especially in B2B SaaS, ABM, and marketing technology; assess competitor digital strategies and emerging channels for potential adoption.

• 10+ years of experience in digital marketing with multiple years in senior leadership or director‑level roles in B2B SaaS or enterprise tech companies.
• Demonstrated success in leading digital demand generation programs that drive pipeline and revenue growth, including both paid and organic channels.
• Strong experience with marketing technology platforms (CMS, marketing automation, CRM) and analytics tools; comfortable managing and evolving a complex digital infrastructure.
• Proven ability to plan and execute digital transformation initiatives, such as re‑platforming, technology upgrades, and building scalable digital workflows.
• Hands‑on familiarity with paid media (SEM, display, social), SEO/organic strategy, web optimization, and conversion rate optimization.
• Analytical and data‑driven mindset; experienced in defining and tracking KPIs, dashboards, and using data to guide decision‑making.
• Strong project management skills; ability to manage multiple initiatives concurrently in a fast‑paced environment.
• Excellent communication and…