Sr. Analyst, Marketing Analytics & Measurement

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* About the Role:

** In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.

Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing—from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills.

** Responsibilities of a Senior Analyst, Marketing Analytics & Measurement:
** Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, work streams, and analytics
* Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
* Develop cross-channel activation roadmap for clients, focused on driving enterprise goals
* Develop visualizations to clearly communicate complex ideas to clients & the internal team
* ** Subject matter expertise:
*** Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
* Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations
* Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations
* Support & advise clients and Ovative media teams on test design, execution, and recap analysis
* Develop subject matter expertise in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix modeling
* ** Leadership & Empowering Others:
*** Develop and educate peers on new methods of improving activation/insights
* ** Structured Thinking & Communication:
*** Address complex, open-ended analytics requests in a structured manner
* Identify & focus on what matters most to move the client's business forward
* Structure activation work and communication to drive most critical/fundamental business goals
** Experience Needed:
** Support internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance)
Work with internal Ovative teams to come up with marketing solutions/value-adds plays
** Requirements:
** 3+ years relevant professional work experience

Experience with in marketing industry (digital marketing preferred)

Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout) Experience using Sequel to gather data or run analytics on datasets

Experience working with MMM/MTA marketing models Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)
At Ovative, we offer a transparent view into three core components of your total compensation package:
Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.

Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. positions, our compensation ranges from Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
** Compensation and Insurance:
** We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
401k match program Top-notch health insurance options, inclusive of same sex partners

Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
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