Head of Direct Measurement Card Services; PCS

Position: Head of Direct Measurement, Payment & Card Services (PCS)
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Job Description The Head of Direct Measurement, Payment & Card Services (PCS), is responsible for leading the measurement strategy, data standardization, and performance reporting infrastructure across all PCS marketing functions. This leader will establish a consistent measurement framework that enables teams to evaluate marketing effectiveness, optimize investments, and connect marketing activities to card member and business outcomes.

Partnering across PCS Marketing, Enterprise Analytics, Data & Technology, Finance, Product, and Business Line leadership, this role will create common KPI definitions, standardized reporting methodologies, and self-service dashboards that provide a single source of truth for marketing performance.

The ideal candidate combines deep expertise in marketing measurement, analytics, and data governance with the ability to influence across a highly matrixed organization and drive adoption of enterprise standards.

Key Responsibilities Lead PCS Measurement Strategy Define and execute the measurement vision and roadmap for PCS Marketing.

Establish a consistent framework for measuring performance across acquisition, onboarding, engagement, retention, loyalty, and portfolio marketing.

Ensure measurement practices align to PCS growth objectives and key business outcomes.

Serve as the senior leader responsible for advancing measurement maturity across the organization.

Build Enterprise Measurement Frameworks Develop and maintain a standardized PCS marketing measurement framework that can be applied consistently across all marketing teams.

Define common KPI hierarchies, success metrics, reporting cadences, and performance scorecards.

Establish standards for campaign measurement, attribution, incrementality testing, experimentation, and performance reporting.

Create measurement playbooks that enable teams to evaluate marketing investments consistently.

Standardize Data & Reporting Lead efforts to standardize marketing data definitions, taxonomy, KPI calculations, and reporting methodologies across PCS.Partner with Enterprise Data, Technology, and Analytics teams to improve data quality, governance, and accessibility.

Ensure a consistent source of truth exists for marketing performance reporting.

Drive simplification and elimination of duplicate or conflicting measurement approaches.

Dashboard & Analytics Enablement Lead development of enterprise dashboards and reporting tools supporting marketing leaders and analytics teams across PCS.Partner with Analytics and Business Intelligence teams to design intuitive, actionable self-service reporting solutions.

Ensure dashboards provide visibility into marketing effectiveness, customer behavior, business outcomes, and investment performance.

Create executive reporting solutions that support strategic decision-making and operating reviews.

Cross-Functional Leadership & Collaboration Collaborate closely with Portfolio Marketing, Direct Marketing, Loyalty, Small Business, Analytics, Finance, Risk, Product, and Technology teams.

Build alignment around measurement standards, priorities, and governance processes.

Influence senior stakeholders to adopt common frameworks and methodologies.

Act as the connective leader…