Senior Media Planner

What do you want from your career? Did you get into this industry to spot unseen opportunities, push boundaries, and move as one? At Meerkat, we are a fiercely independent, employee-owned agency built on the belief that when the pack runs together, we win together. We turn a brand's authentic edge into its sharpest competitive advantage—rallying teams and markets through original ideas, a sharp perspective, and a relentless commitment to driving real business results, not pleasing Wall Street.

We surround ourselves with curious, brave people with wide eyes and sharp teeth who want to make work with an edge that commands attention and creates undeniable impact. If you're ready to act like you own the place—because you do—the Senior Media Planner could be a perfect fit.

As a senior-level media planner, you are the technical and strategic heartbeat of our client accounts across the media landscape. We’re looking for a self-starter who brings cutting-edge, digital-first thinking to the table and has a restless desire to push for the best work possible. You’ll oversee the full spectrum of digital media activities—strategy, execution, optimization, reporting, and billing—with a level of precision that makes our entire agency stronger.

Beyond the day-to-day, you are a data-driven thinker who can translate complex performance metrics into actionable insights for our teams and clients alike. If you are a detail-oriented professional with an entrepreneurial spirit and a strong desire to continuously expand your skills and grow your career within a thriving team, you’ll find plenty of room to lead and innovate here.

• Develop and implement data-driven, multi-channel digital media strategies (including programmatic, paid search/SEM, paid social, digital video, and display) that align with client KPIs and business objectives.
• Own day-to-day in-platform campaign management across media channels, including campaign setup, pacing, optimization, QA, audience management, budget allocation, and performance monitoring to ensure delivery against client KPIs and business objectives.
• Lead the full lifecycle of media activities — from authoring briefs and issuing RFPs to negotiating with digital publishers and securing buy authorizations.
• Analyze campaign datasets to uncover trends, translating digital performance metrics into actionable insights and visual presentations for client meetings.
• Proactively manage, monitor, and optimize live campaigns, holding inventory and platform partners accountable to performance benchmarks and pivoting tactics to maximize ROI and exceed expectations.
• Oversee the digital "paper trail"—managing flowcharts, spend summaries, billing, and reconciliation (via Advantage Software) to ensure 100% financial transparency.
• Partner closely with the analytics and ad ops teams for robust tagging, tracking, and pixel implementation, and collaborate with Creative teams to provide technical ad specs and asset alignment.
• Conduct deep-dive competitive research, digital landscape audits, and industry trend analyses to keep the agency and clients ahead of emerging ad technologies.
• Supervise and train Assistant Media Planners, overseeing their workflow and professional development.
• Maintain and update essential planning artifacts, including media flowcharts, tactical recommendations, and comprehensive measurement plans.
• Work fluidly across Account, Analytics, and Creative departments to ensure a unified agency approach to client challenges.

• 5+ years of paid media experience, with a heavy emphasis on digital channels; 3+ years at an ad agency is preferred.
• Advanced understanding of the fundamentals of digital advertising, programmatic ecosystems, and…