Digital Marketing Analyst

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and River Source Insurance and Annuities.

Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and River Source Insurance and Annuities.

Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

As a Digital Marketing Analyst, you will help support and enhance the advisor website platform, contributing to digital experiences that drive advisor engagement and support business growth. Working closely with the advisor digital team, business partners, technology teams and key risk and governance partners, you will coordinate platform enhancements, support ongoing operations, and assist with website-related projects from planning through launch.

This role offers an opportunity to build expertise in digital marketing, website management, and project coordination while gaining exposure to cross-functional collaboration and digital strategy. Your work will help improve platform stability, user experience, operational efficiency, and adoption of digital capabilities across the advisor population.

• Support day-to-day operations and foundational activities for the advisor website platform to ensure a reliable, accurate, and high-quality digital experience.
• Coordinate website enhancements and projects in partnership with the advisor website manager, business partners, and technology teams.
• Assist with project execution through launch, providing updates to stakeholders and helping ensure timelines, deliverables, and commitments are met.
• Partner with business and technical teams to evaluate requirements, assess impacts, and support the successful implementation of website and digital marketing initiatives.
• Collaborate with legal, compliance, supervision, training, and communications partners to support the delivery of website capabilities and content that align with business and regulatory requirements.
• Monitor and help maintain the quality, accuracy, and timeliness of website updates and enhancements.
• Support broader team projects and analytics efforts
• Support stakeholder relationships across a highly matrixed organization by providing clear communication, proactive coordination, and responsive service.
• Help identify, define, and track business indicators to measure platform performance, advisor engagement, and the effectiveness of digital initiatives.
• Analyze user needs, digital trends, and business priorities and contribute recommendations that improve website experiences and support…