Vice President, Marketing-Jack Link's Brand

Vice President, Marketing-Jack Link's Brand

• Full-time
• Sub-Department:
  Consumer Brands
• Department:
  Marketing
• Compensation: USD 232,800 - USD 320,100 - yearly

Running with Sasquatch is more than just a clever marketing campaign. As a Jack Link’s team member, Running with Sasquatch means we roll up our buffalo plaid sleeves and do the hard work first. We don’t shy away from challenges. In fact, we push hard and take risks. True to our North Woods roots, we're a bunch of ordinary people who accomplish extraordinary things by driving results with innovation, creativity and a clear sense of urgency.

Like our awesome protein products, we have an unwavering passion for quality, and you won’t find anything artificial here. What you see is what you get… authentic, humble and fun people who Run with Sasquatch!

Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks!

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Link’s produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world.

Jack Link's Protein Snacks family of brands includes Jack Link's, Lorissa's Kitchen, World Kitchens Jerky, Bifi and Peperami.

The Vice President, Marketing, will lead the marketing and strategic growth plan for the Jack Links brand, including the core portfolio of meat snacks, refrigerated snacks, brand extension platforms and partnerships. This senior Marketing leader will have full P & L accountability and be ultimately responsible for delivering on all volume and profit objectives for the Jack Link's brand.

The responsibilities of this position shall consist of, but not be limited to, the following:

• Lead, coach and professionally develop team members with a focus on developing functional, interpersonal, and leadership skills. Understand, develop and maintain the core Company competencies:
  Customer Focus, Decision Quality, Ensures Accountability, Communicate Effectively, Instills Trust, Drives Results, and Situational Adaptability in one’s self as well as the Marketing Team
• Lead agencies and vendors to deliver projects
• Develop and guide the strategic initiatives for the brands in service of the Company’s overall objectives, goals and strategies
• Ensure all brands have a clear, strong, and well-communicated consumer-based differentiated brand positioning that provides clear direction for the organization across product, brand, and class of trade
• Identify new product and commercial opportunities to drive revenue, margin and profit growth
• Assess competitive threats, determine best courses of action to mitigate potential risks, and execute accordingly
• Lead with partnerships team, including innovation, communications, strategic vision and execution
• Manage a distinct Stage Gate approach with the appropriate processes, tools, and metrics to support new growth opportunities
• Assess and prioritize business initiatives in an environment of rapid change. Respond and manage quickly to market opportunities, sometimes with limited information
• Champion the integrated communications process to drive exceptional consumer communication, including traditional media, digital media, social media, email, and public relations, with the internal marketing services partner as applicable
• Be a visible and vocal champion for all Jack Link's brands within the Company and with customers and partners
• Function as a coreequity assets steward for designated global/major regional brand(s) as appropriate
• Performs other duties and responsibilities as necessary

Required

Education:

• Bachelor’s degree or equivalent

Required Experience:

• Minimum 10+ years related Marketing experience
• CPG Marketing experience
• Exceptional visionary and strategic leadership skills, demonstrated at the…