BI Director

Minneapolis, MN

Exempt

Brand Integration Director

Group Brand Integration Director

The Brand Integration Director (BI Director) is the senior day-to-day business and relationship leader on assigned accounts and a central driver of integrated brand and business growth at Rise and Shine and Partners.

As brand navigators, we help brands seize change and move business Up and to the Right™. The BI Director ensures that every client engagement delivers strategically integrated, creatively ambitious, and commercially effective work.

Operating within a full-service, independent, growth-minded agency, the BI Director must be fluent across marketing disciplines — brand strategy, business strategy, creative, design, social, media, etc. — and have strong experience navigating CPG and retail-driven business models.

The BI Director leads client relationships, drives integration across teams, unlocks organic growth, and models RSP’s culture and values in action.

• Serve as the senior day-to-day client lead and trusted partner.
• Build deep, durable relationships grounded in trust, candor, and proactive counsel.
• Demonstrate command of CPG business dynamics.
• Provide forward-looking strategic POVs that anticipate needs and uncover opportunity.
• Lead client planning efforts that align brand ambition with business results.
• Balance client ambition with scope clarity and operational discipline.
• Own and present three formal business reviews annually, delivering a clear, candid assessment of account performance across business context, relationships, revenue and profitability, and work quality.

• Lead development of integrated brand-building and business-activation frameworks.
• Connect brand strategy to execution across channels and touchpoints.
• Synthesize data, insights, and performance signals into clear strategic direction.
• Ensure ideas are evaluated against objectives, audiences, and connection ecosystems.
• Champion full-funnel thinking from awareness to conversion to loyalty.

• Own financial performance of assigned accounts, including revenue growth and forecast accuracy.
• Identify and pursue organic growth opportunities.
• Partner with Brand Integration Group Director and leadership on new business pitches.
• Translate strategic thinking into scoped solutions with clear ROI.
• Protect agency value while delivering meaningful value to clients.

• Lead cross-functional teams with clarity, optimism, and accountability.
• Create environments where diverse ideas and perspectives are embraced.
• Provide clear briefs and directional guidance that inspire unignorable ideas.
• Model and reinforce RSP’s values:
  • Shine — go above and beyond expectations
  • Relationships — build mutual trust and respect
  • Work — create ideas that deliver unfair results
  • Entrepreneurship — see challenges as opportunities
• Develop and mentor emerging talent within the Brand Integration team.
• Provide candid feedback and create clarity in moments of ambiguity.

• Master agency systems and tools to ensure efficiency and quality.
• Ensure clear scopes, timelines, expectations and resource alignment.
• Maintain strong partnership with Project Management and Operations.
• Protect team capacity while maintaining high creative standards.
• Simplify complexity for clients and teams.

• Stay at the forefront of cultural, category, and marketing trends.
• Share relevant insights internally and externally.
• Bring new thinking, partners, tools, and frameworks into client conversations.

• 8–12+…