Group Planning Director

The group planning director on this business will be a leader both within the agency and on this account. Specifically helping set the strategy by partnering closely with the account and creative leadership and by developing a deep and positive client relationship. This person will directly manage and lead a team of 4-5 planners on the account and make sure the whole team is developing and acting upon business and consumer insights that are actionable and inspiring for both clients and internal teams.

Carmichael Lynch

Strategy and Planning

Strategy

The group planning director on this business will be a leader both within the agency and on this account. Specifically helping set the strategy by partnering closely with the account and creative leadership and by developing a deep and positive client relationship. This person will directly manage and lead a team of 4-5 planners on the account and make sure the whole team is developing and acting upon business and consumer insights that are actionable and inspiring for both clients and internal teams.

• Manage the development of thoughtful strategic recommendations for clients
• Model deep client and internal team partnership behavior across the breadth of the business.
• Lead cross-functional integrated strategy and idea generation for internal and client teams
• Assess multiple sources of client, market and consumer information and quickly translate them into clear and simply articulated strategic direction
• Develop and lead client presentations that are compelling, clear and actionable
• Ensure depth, quality and articulation of the strategic vision for our clients
• Work with senior members from each agency discipline to find unique and impactful opportunities for our clients
• Provide direction on how to convert data and observations into clear, actionable insights
• Maintain relationships with senior and executive agency staff - communicate project status and provide insight into organic growth potential
• Mentor junior team members by providing feedback on performance, guidance on work projects and identifying career development opportunities
• Contribute to new business initiatives by identifying creative opportunities and providing strategic direction to prospective clients

• Work with clients to determine research objectives and craft actionable learning agendas
• Supervise the development of research proposals and vendor selection
• Lead analysts and strategists on sophisticated research and strategy projects
• Oversee and approve target audience creation and insight development
• Demonstrate thought leadership for internal teams and clients by leading presentations on key trends and current events

• Manage the process of writing briefs and kicking off integrated teams on projects
• Provide input, direction and feedback on briefs and other strategy presentations
• Work with other teams to ensure clarity of message and action items
• Advise strategists on how to lead informative, inspiring creative briefings
• Ensure all briefs exceed expectations and are inspiring for cross-functional teams
• Become a trusted partner for senior team leaders in developing and refining creative ideas and campaigns
• Proactively work to elevate the quality of the agency’s creative product by making sure the planning team is collaborating with creative and consumer engagement teams to develop highly effective and progressive ideas

A bachelor’s degree with an emphasis on psychology, sociology, anthropology, advertising, or related field or strong relevant experience.

• A minimum of 10+ years of planning or…