Senior Manager, Reputation and Influence

Position:
Senior Manager, Reputation and Influence
Position reports to John Poferl
Date – 12/20/2024
Classification – Exempt, Full-time
Environment – Office
Physical - Office, predominantly office-based, occasional travel may be required to attend events, conferences, or meet with key stakeholders. Physical requirements are generally limited to standard office activities, including sitting, standing, and using a computer for extended periods.

CLUTCH is a hybrid consultancy and agency focused on helping B2B companies and organizations reach their peak potential. We are focused in the agriculture, construction and building, and food ingredient sectors. Learn more at

• Authenticity
• Curiosity
• Self‑assuredness
• Transparency
• Empathy

We are seeking a seasoned and creative Senior Manager, Reputation and Influence to join our team. This role will focus on shaping and amplifying our clients’ reputations, crafting compelling narratives, and driving thought leadership while helping to expand the CLUTCH portfolio in the construction industry. The ideal candidate will have a background in construction or building materials (but not required), a proven track record in public relations, experience in planning and executing traditional and non‑traditional tactics, and the ability to create engaging digital content that aligns with our clients’ strategic goals.

If you’re a natural storyteller with a passion for building and maintaining brand and product reputations, and you thrive on creating unique, relevant content that makes an impact, we’d love to hear from you!

• Public Relations
  • Cultivate and maintain relationships with media outlets, journalists, associations, and influencers in trade media and groups.
  • Develop and execute strategic media outreach plans to promote client stories and key messages.
  • Develop and implement comprehensive PR strategies to enhance the company’s reputation within the building materials, concrete, and masonry sectors.
  • Align PR activities with organizational goals, market trends, and stakeholder expectations.
  • Monitor industry trends, competitor activities, and regulatory developments to adapt PR strategies accordingly.
  • Provide insights to senior leadership on emerging opportunities and threats related to public perception.
  • Plan and execute community engagement activities to showcase the company’s commitment to sustainability, innovation, and corporate social responsibility.
  • Highlight projects and partnerships that demonstrate positive societal impact.
  • Support and/or lead client‑owned or industry‑supported events.
• Content Development
  • Craft high‑quality written content, including press releases, articles, blog posts, and thought leadership pieces.
  • Develop creative, unique, and relevant ideas for client campaigns and storytelling.
  • Create relevant content for influencer audiences that resonate and elevate client brands.
  • Create engaging video scripts and digital copy for social media, websites, and other platforms (writing only).
• Strategic Influence
  • Collaborate with cross‑functional teams to align communication strategies with business objectives.
  • Drive reputation management strategies to enhance clients’ public profiles.
  • Monitor industry trends, competitive activities, and media coverage to identify opportunities for influence and growth.
• Project Leadership
  • Manage multiple projects and deadlines while maintaining high standards of quality and creativity.
  • Oversee content calendars, ensuring timely delivery of all client‑facing communications.

• Education and Experience:
  • Bachelor’s degree in public relations, digital public relations, communications, marketing, or related field.
  • 7+ years of experience in a relevant role.
• Technical
  
  Skills:
  
  
  • Demonstrated expertise in media relations, including pitching, relationship management, and campaign execution.
  • Demonstrated understanding and familiarity with content strategy and how to implement across communications channels.
  • Exceptional writing and storytelling skills, with experience in both digital and video script writing.
  • Familiarity with digital platforms, social…