Shopper Marketing Associate Manager

Shopper Marketing Associate Manager page is loaded## Shopper Marketing Associate Manager locations:
Minneapolis, MN - USA:
Oakland, CA - USA:
Pleasanton, CA - USAtime type:
Full time posted on:
Posted 8 Days Agojob requisition :
20344

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.
** Your role at Clorox:
** This role is responsible for developing and executing full-funnel media strategies across the Target/Pet team for multiple brands to drive sales, share growth, and spend efficiency. This includes managing media budgets, optimizing campaigns, and leveraging retail media metrics to deliver actionable insights. As an individual contributor, this person partners closely with cross-functional teams, field sales, and agency partners to create integrated omni-channel plans aligned with business unit priorities and retailer initiatives.
** In this role, you will:
*** Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets that deliver against sales, share growth, and spend efficiency targets.
* Partner with Target-Pet field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and customers to create full omni channel plans that deliver on BU and Target-Pet priorities and initiatives, and in particular, brand-building share growth plans.
* Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners’ databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights.
* Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge.
* Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams.
* Support the One Demand Planning (ODP) process by developing Full-Funnel Target-Pet plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans.
* Create learning plans to improve campaign performance and optimize media strategies and spend.
** What we look for:
*** BS/BA degree / MBA desirable
* 3+ years of CPG Brand Marketing or Customer Marketing (at top tier CPG company) and/or 4+ years of Consumer Products Sales experience
* Sales experience
* Consultative/Solution selling
* Previous experience with interpreting shopper data to develop business strategies
* Strong Marketing, Consumer, Shopper, and Retailer Media knowledge
* Business Planning and Insights (Diamond Planning process)
** Workplace type:
** Hybrid:
This role work onsite 3 days a week and 2 days remotely. This position can be based in Minneapolis, MN;
Oakland, CA or Pleasanton, CA.
** Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.*
* **.****[U.S.]Additional Information:
** At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.–Zone

A: $106,700 - $204,900–Zone B: $97,800 - $187,900–Zone C: $88,900 - $170,800

All ranges are subject to change in the future. Your recruiter can share…