Brand Activation Manager

# Brand Activation Manager## Minneapolis, MN 55401## Brand Activation Manager Minimum: USD $68,640.00/Yr.Maximum: USD $78,000.00/Yr.Market Type:
Hybrid### Brand Activation Manager Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Kona Big Wave brand. As a pivotal member of our team, you will lead the charge in ensuring Kona Big Wave remains at the forefront of the market by supporting a national sampling program.

The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results-oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.### Responsibilities:
* Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
* Establish and maintain strong relationships with key accounts and the local wholesaler.
* Sell in brand programming to key accounts.
* Lead the planning and execution of brand activations, special events, sponsor ships, and promotions.
* Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
* Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
* Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
* Responsible for activation recaps, metrics, and overall event success.
* Mange local budget & budget reporting/reconciliation.
* Perform pre-calls and checklists in preparation for sampling events.
* Monitor event execution while ensuring all key brand KPIs are achieved.
* Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
* Knowledge of local nightlife/events and local alcohol beverage laws.
* Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
* Responsible for managing events in person###

Qualifications:

* Must be of legal drinking age (21+).
* 2 years of beverage company and/or distributor experience.
* Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
* Must have access to reliable transportation.
* Access to a computer with Microsoft Office and home internet access.
* Must be proficient in Excel and PPT.
* Personal smartphone with the ability to communicate/report while in the field.
* Available to work 40+ hours per week, including nights and weekends.
* Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.
* Must be able to lift 40lbs.
* Must be able to travel for mandatory training at program launch.
* Excellent written and verbal communication skills.
* Professional demeanor and strong work ethic.
* Strong leadership and communication skills.
* Organizational skills to meet weekly deadlines.
* Live in the market for full duration of the program.###

What We Offer:

* Competitive salary.
* Monthly auto & tech stipend.
* In-person training.
* Opportunity for bonus and recognition.
* Training and Career Development with Advantage.
* Opportunity to represent innovative and fast-growing brands.
* Opportunity for professional development and career advancement within Anheuser-Busch.

Job Will Remain Open Until Filled
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