Digital Marketing Manager

Overview

The digital marketing manager is responsible for leading integrated digital marketing campaigns from concept to execution. This professional will work in partnership with all marketing functions (local/regions/global), other areas and supporting vendors like marketing/digital agencies.

• Execute in collaboration with Global Digital Marketing team, all digital marketing across all channels including SEO/SEM, email, social media, display etc within Americas region
• Execute content marketing / editorial calendar in collaboration with global brand marketing leveraging local/regional content in accordance to customer insights
• Oversee inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition
• Improve and oversee data integration of prospects and clients in region from all online and offline sources (web, phone, event etc)
• Improve conversion points and optimize user funnels
• Plan, execute, and measure a/b testing
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendors
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Ability to create excellent collaboration, buy-in and acceptance of proposed strategy and planning within the organization.
• Good communication and presentation skills – Ability to communicate and listen effectively and understand feedback from these audiences.
• Project management experience in a multicultural and fast paced environment
• Experience planning and executing email marketing campaigns
• Excellent time management skills to plan and prioritize multiple activities
• Analytical and problem-solving skills and an ability to use data to gain insights and drive decisions.
• Computer knowledge:
  Specific digital marketing tools such as Adobe Experience Manager (AEM) and Eloqua, CRM. Indesign, Illustrator and/or Photoshop
• Average of 5 years of experience in a corporate environment as part of the digital marketing organization
• Bachelor’s degree in Marketing and MBA preferred.

Primary Location
:
Minneapolis

Employment type
:
Standard

Job Family
:
Marketing

Scope:
Regional

Yes, 10 % of the Time

Day Job

S&C_Marketing

Experience Level: 3 to 5 years

May 25, 2018

As an Equal Opportunity Employer/Affirmative Action employer, the organization will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, veteran status, disability status, sexual orientation, gender identity or any other federal, state or local protected class.

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As an Equal Opportunity Employer/Affirmative Action employer, CWT will not discriminate in its employment practices due to an applicant's race, color, religion, sex, national origin, veteran status, disability status, sexual orientation, gender identity or any other federal, state or local protected class.

CWT also offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please fill out our contact form and include a description of the accommodation you are requesting and the position for which you are applying.