Marketing Specialist

Location

Minneapolis, MN (option for hybrid/remote)

The mission of BAYADA Education is to help bring More Great Nurses into the world through a revolutionary approach to nursing education. We have forged meaningful partnerships with fellow industry leaders and innovators who share our vision of solving the nursing shortage. Our work is grounded in respect for the nursing profession and a commitment to supporting students as they prepare for meaningful careers in health care.

As we grow, we are looking for a talented and passionate Marketing Specialist to join our team. Through your work, you will support future nurses as they begin their journey into nursing.

The Marketing Specialist supports the execution of integrated marketing initiatives across digital, email, and print channels. This role is responsible for creating and managing content, coordinating campaigns, maintaining the marketing calendar, and supporting reporting and analytics. The Marketing Specialist collaborates closely with internal teams and external partners to ensure marketing materials are accurate, timely, on brand, and aligned with organizational goals.

• Write and edit marketing content including blog posts, website copy, newsletters, email campaigns, advertisements, and social media content.
• Draft, update, and maintain marketing materials, including flyers, one-pagers, and other promotional resources.
• Manage and maintain the marketing calendar to ensure campaign coordination and prioritization.
• Collaborate with internal teams to develop marketing resources and secure required approvals from key stakeholders.
• Ensure all marketing content and materials adhere to established brand guidelines, voice and tone standards, and visual identity requirements.
• Manage email marketing campaigns using Hub Spot, including newsletters, event promotions, and automated communications.
• Execute event marketing communication through Hub Spot, including invitations, reminders, follow-up communications, and basic workflow coordination.
• Apply audience segmentation and scheduling best practices to ensure communications are timely and relevant.
• Partner with internal teams to gather content, confirm accuracy, and align messaging.
• Support internal review and approval of workflows to ensure accuracy, brand alignment, and consistency prior to publication.

• Pull and organize data from Hub Spot to support monthly marketing performance reports.
• Track campaign metrics and summarize insights to inform future marketing efforts.
• Assist with compiling content, metrics, and summaries for ad hoc reporting.
• Stay informed on digital marketing and communications trends, including content, email, and social media best practices.
• Identify opportunities to improve processes, content effectiveness, and campaign performance.

• 2+ years of experience in marketing, communications, or related field.
• Strong writing and editing skills, with the ability to adapt tone for different audiences and channels.
• Experience working in Hub Spot or a similar CRM and email marketing platform.
• Solid understanding of email marketing best practices.
• Social media management and content marketing experience.
• Experience working within established brand guidelines and applying voice, tone, and visual standards across multiple channels.
• Ability to collaborate effectively across teams, manage multiple priorities, and meet deadlines.
• Comfort using marketing data and analytics to inform decisions.
• Commitment to The BAYADA Way values of Compassion, Excellence, and Reliability.
• Familiarity with SEO best practices preferred.
• Working knowledge of paid advertising or media planning preferred.
• Experience in higher education, health care, or another regulated environment preferred.

• Entry level

• Full-time

• Marketing and Sales

• Education

Referrals increase your chances of interviewing at BAYADA Education by 2x