Marketing Specialist

MARKETING SPECIALIST HYBRID POSITION | ONSITE THREE DAYS A WEEK AT JOSTENS’ CORPORATE OFFICE (MINNEAPOLIS, MN)

ABOUT YOU:

This role supports the marketing team, completes assigned initiatives, defines marketing strategies, and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

• Marketing Strategy Execution. Manage the execution and coordination of marketing plans to reach growth targets. Develop, implement, and track business-specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce. Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical/virtual events, etc.).
  
  Partner with Merchandising/Product team on all product launches and positioning.
• Data / Analytics Tracking. Monitor identified key KPI’s for the business & report findings. Partner with the analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports. Leverage marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Sales Rep Marketing Support. Establish relationships and communicate regularly with reps to understand their needs to support account growth (i.e., Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA). Develop needed collateral, visual merchandising, digital, and in-school event support for key events. Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support.
  
  Prepare materials & products for special events, trade shows, etc.

• Experience. 2-3 years’ professional marketing experience. Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods.
• Education. BA/BS degree or equivalent combination of education and experience.
• Drive. Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment. Preferred excellent organization and time management skills with the ability to manage multiple priorities/tasks effectively.
• Technical Skills. Experience in collateral development, marketing communications, and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social, and SMS). Preferred social marketing experience. Preferred understanding of data/analytics, analytical skillsets, and content editing.
• Attention to Detail. Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment. Preferred skillsets in writing and editing content with an acute attention to detail. Preferred attention to detail.
• Great Communication Skills. Strong communication and interpersonal skills with the ability to work effectively with all levels of the organization. Preferred strong written and verbal communication skills.

• We care about your health. We offer competitive healthcare (health, dental, vision) coverage in addition to voluntary benefits, including home and car insurance, pet insurance, and a flexible spending account, among many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We provide hybrid work options.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company-paid holidays.
  * For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company-paid holidays, and family paid leave.
• We care about your development. We support tuition reimbursement after 6 months of service.
• We believe in pay transparency. The salary range is $55,000 to $60,000 with annual bonus eligibility.

Final date to receive applications:
December 31, 2025.

Jostens leads the student commemoration market and has been serving local communities for over…