Account Supervisor

Company description

Catapult is a conversion marketing agency, where branding and buying are part of a total solution. We can do this because like any good agency, we understand consumers. But we also know what drives purchase behaviors, and the hard realities of retail and transactional channels, where brands must win. Our data-driven approach identifies the core, actionable insights that inspire brilliant creative with the power to convert consumers into shoppers, shoppers into buyers, and buyers into loyal advocates.

Headquartered in Westport, CT, Catapult leverages the expertise of more than 350 employees across 12 offices located near the HQ offices of major retailers across the U.S., and globally.

Overview

An Account Supervisor demonstrates market insights and contributes to the strategic marketing plan. Provides day-to-day leadership of the strategic plan execution and ensures creative product achieves client's and agency's objectives. The Account Supervisor also oversees the day-to-day execution and ensures high-quality, cost-effective results. This role is responsible for maximizing the client's budget by looking for timely, strategic solutions.

Responsibilities

Client

* Acts as a client advisor for strategic marketing issues; partners with client to develop marketing strategies that inform creative briefs

* Communicates with client regularly to obtain updates on the client's business

* Contributes ideas for innovative, comprehensive marketing solutions that build the client's brand with local financial advisors

* Draws on knowledge of the integrated communications industry and theory to create innovative, comprehensive marketing solutions that build the client's brand with local financial advisors

* Anticipates potential changes and obstacles with the client's business and/or our relationship and involves the appropriate resources to bring resolution requirements

* Projects optimism and calm in the face of challenges

* Has global knowledge of client and brand initiatives, also has a grasp on client competitors

* Analyzes and communicates in market results and monitors brand threats and opportunities

* Possesses a thorough understanding of the client's business, brands and industry, including the client's cost and time parameters

* Leverages business knowledge and knowledge of client's business objectives to meet or exceed client delivery

* Builds strong, trusting client relationships to build hunger for bold, untested ideas

* Understands client's communications measurement tools well enough to influence decisions related to results

* Conducts all client meetings

* Facilitates development and delivery of all value-added requests

* Presents new ideas and innovative approaches to solving client business issues

* Identifies opportunities and makes suggestions for action

* Responsible for obtaining client's approval on production cost estimates

* Obtains final client approvals

* Works with client to identify opportunities for future improvements

* Oversees the fulfillment of competitive requests

* Presents ideas with clarity and persuasive impact

Creative

* Provides business information to and develops creative briefs with Planning

* Oversees execution from initial concept through final measurement

* Ensures creative product is developed according to deliverables

* Anticipates issues in the creative and production processes and works to avoid them

* Addresses client/internal questions related to the briefs throughout the creative process

* Provides guidance and oversees timing, budget and legal for creative briefing

* Provides meaningful feedback on the creative brief, possesses proven creative influence

* Conducts testing meetings; identifies key learnings and creative implications

* Ensures the archiving of creative work and strategic documents

Project Management

* Collaborates with strategy, media and creative teams in the development of the agency's recommendation for advertising mix

* Collaborates with VP, Director to develop yearly deliverables plan and production budget

* Monitors project scope and helps define project resource requirements

* Optimizes use of team's time and resources on each project

* Helps others execute complex ideas

* Manages ways to bring ideas to life across departments and within budget and timing parameters

* Gains support and ownership of all key stakeholders to execute project plans on time and budget

* Conducts production meeting and internal and external reviews of work

* Approves individual project plans and timelines

* Reviews production cost estimates and confirms client approval

* Troubleshoots issues with cross-functional Account team daily

* Maintains quality assurance and continually improves work processes driving toward flawless execution that exceed client expectations

* Supervises the writing of weekly status report and attends internal and external status meetings

* Determines alternate methods of meeting project deadlines/goals

* Understands P&L issues and identifies opportunities to reduce costs

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