Retail Media Strategist

Retail Media Strategist

Join to apply for the Retail Media Strategist role at Accenture

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

As a Retail Media Strategist you will be responsible for planning, implementing, and managing retail media campaigns for client portfolios, and ensuring these campaigns exceed client KPIs and objectives within approved budgets. You are a self-starter with a proven track record of managing projects with both large and small companies alike. The ideal candidate is a problem solver, articulate, and has a proven ability to lead strategic planning initiatives in the fast‑moving retail industry.

• Creating comprehensive retail channel plans and media proposals that address client marketing goals and objectives
• Translate research, insight, and client vision into actionable media objectives and strategies
• Plan and manage retail media campaigns to engage and convert consumers in alignment with campaign objectives and benchmark KPIs
• Oversee completion of consistent assignments including media plan creation, RMN communication/meetings, RFP responses, third‑party vendor communication/meetings, client communication/meetings, planning exercises, and reporting and analytics generation
• Create presentations that deliver quality insight (both internally and externally) and clearly articulate ideas that drive growth
• Work collaboratively with the Creative, Paid Media, Account, Business Development, Data, and other internal cross‑functional teams
• Analyze ongoing historical performance data and compile analytics reports for clients to deliver deeper actionable insights
• Become a subject matter expert on Accenture’s ad tech and retail media offerings, as well as the individual capabilities of assigned retailer media networks
• Keep up to date on the latest digital media, retail media, digital commerce, and digital advertising trends
• In‑platform retail media expertise is a plus
• Other job duties as assigned
• Some travel required

• Minimum 4 years experience in Retail Media Strategy within digital marketing / media agencies
• Industry recognized retail media accreditations – e.g. Walmart Connect Academy

• Excellent verbal, written, presentation and interpersonal skills
• Strong organizational and project management skills
• Previous retail media experience, with a focus on strategy, planning and best‑in‑class execution
• Action‑oriented, with a high degree of attention to detail
• Strong decision‑making skills, based on client data and industry knowledge
• Team champion, excelling in a multi‑disciplinary environment
• Entrepreneurial spirit and ability to think creatively to overcome complex challenges
• Passion for growth, treating our client’s business as your own

Compensation at Accenture varies depending on a wide array of factors, including location and role level. Salary ranges are available upon request.

We accept applications on an ongoing basis and there is no fixed Final date to receive applications.

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you have accommodation needs, please call 1‑877‑889‑9009 or contact your recruiter.

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Accenture is an EEO and affirmative action employer of veterans/individuals with disabilities.