Senior Manager- Paid Media

Senior Manager, Paid Media

The Senior Manager, Paid Media will support the Director of Media in executing and optimizing media strategies across a diverse ecosystem including linear TV, CTV, OTT, audio, digital out‑of‑home, Meta, Tik Tok, Linked In, paid search, and affiliate marketing. This role partners to deliver campaign strategy, campaign implementation, performance tracking, and cross‑functional coordination to ensure media plans are executed efficiently and effectively.

The ideal candidate will bring a blend of analytical rigor and creative insight, with a strong grasp of media platforms and performance metrics. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.

• Assist in the execution of full‑funnel media strategies aligned with brand growth, lead generation, and enrollment goals.
• Manage day‑to‑day operations of media campaigns, including budgeting, pacing, and performance monitoring.
• Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incrementality) and optimize channel performance.
• Support test‑and‑learn initiatives by coordinating creative and media experiments and reporting on outcomes.
• Partner with creative and web teams to ensure alignment between media placements and messaging.
• Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing.
• Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment.
• Serve as a point of contact for agency partners on campaign execution and reporting.
• Assist in preparing presentations and performance summaries for leadership and cross‑functional teams.
• Contribute to the development of media briefs and creative asset planning.
• Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution.
• Create and review monthly and annual budgets.
• Completes other duties as assigned.

• Bachelor's Degree preferably in marketing or a related field.
• Master's Degree/MBA Preferred.
• Eight (8) years at an agency or brand directly responsible for the execution of paid media.
• Experience running both brand and performance media with the knowledge to connect media performance through the funnel to drive efficiency and growth.
• Strong analytical skills with experience in campaign performance reporting and optimization.
• Familiarity with MMM, incrementality, and brand measurement to optimize media.
• Ability to manage multiple priorities in a fast‑paced regulated environment.
• Strong communication and collaboration skills across cross‑functional teams.
• Excellent project management and organizational skills.
• Proficiency in media platforms such as SA360, DV360, Meta Ads Manager, DSPs, and analytic tools.

Location:

Minneapolis, MN

Expected Salary Range: $80,336.75 - $

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Eligible to participate in an annual incentive program, subject to the program rules.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation

Associate

Full‑time

Marketing

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