Events Marketing Coordinator

Overview

Plan, produce, and oversee execution of marketing and communications plan activities including digital media, promotions, website, social media and collateral materials. Develop materials to deliver the organization's messages to target audience. Oversee and assist with organization and coordination of conferences, meetings, seminars, and other events.

• Work in partnership with CX area to research and analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
• Support the design and successful implementation of marketing campaigns (offline and online)
• Track progress, budgets and performance with Marketing Managers and Events Managers of activities, through reporting and data.
• Identify and analyze competitors
• Prepare (monthly, quarterly and annual) forecasts, record and share learnings

• Conduct research, make site visits, and find resources to help staff make decisions about event possibilities.
• Coordinate on-site arrangements for all meetings and events
• Serve as liaison with activation agencies
• Assist with managing on-site production for events as necessary
• Control budgets and provide periodic progress reports to keep track of event finances including invoicing
• Support on lead generation – attendee lists, lead capture technologies
• Propose new ideas to improve the event planning and implementation process

• Ability to create excellent collaboration between areas and within the marketing organization
• Good communication and presentation skills – Ability to communicate and listen effectively and understand feedback from these audiences.
• Project management experience in a multicultural environment
• Excellent time management skills to plan and prioritize multiple activities
• Analytical and problem‑solving skills and an ability to use data to gain insights and drive decisions.
• Computer knowledge:
  Microsoft Office, Smartsheet – Plus:
  Indesign, Illustrator and/or Photoshop
• Average of 3 years of experience in a corporate environment as part of marketing organization
• Bachelor’s degree in Marketing

• Primary
  
  Location:
  
  Minneapolis
• Employment type:
  
  Standard
• Job Family:
  Marketing
• Scope:
  Regional
• Travel:
  Yes, 10 % of the Time
• Shift: Day Job
• Organization: S&C_Marketing
• Experience Level: 3 to 5 years
• Job Posting:
  Apr 19, 2018

As an Equal Opportunity Employer/Affirmative Action employer, the organization will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, veteran status, disability status, sexual orientation, gender identity or any other federal, state or local protected class.