Minnesota Vikings

Reports to:

Executive Vice President and Chief Marketing Officer

Founded in 1960 and beginning play in 1961, the Minnesota Vikings are one of the National Football League’s most established franchises and a defining institution across Minnesota and the Upper Midwest. The organization’s history, distinctive identity, and deeply engaged fan base have created a powerful platform that extends well beyond the field. Today, the Vikings operate at the intersection of professional sports, media, entertainment, live events, partnership activation, and community impact, with a shared commitment to advancing the franchise’s legacy through the passionate pursuit of excellence.

The Vikings’ world-class operating environment includes U.S. Bank Stadium in the heart of Minneapolis and Twin Cities Orthopedics Performance Center in Eagan, the franchise’s headquarters and practice facility. Together, these venues provide sophisticated platforms for football, original programming, broadcast production, digital content, game presentation, corporate partnerships, and year-round fan engagement. The organization also maintains a meaningful community presence through initiatives that support youth health, education, and access to football, reinforcing the Vikings’ role as both a professional sports franchise and a civic partner.

As audience expectations and the sports media landscape continue to evolve, the Vikings are focused on delivering compelling, insight-driven storytelling and exceptional entertainment experiences across every touchpoint. The Vice President, Creative Strategy & Production will play a central role in this effort, building on a strong brand foundation while bringing greater alignment, innovation, and strategic leadership across creative, content, production, broadcast, and game presentation.

This is an opportunity to shape how the Vikings connect with current and future fans, strengthen brand affinity, support commercial growth, and ensure the organization’s stories are expressed with consistency, quality, and purpose.

Our mission at the Minnesota Vikings is to Advance the Vikings legacy through the passionate pursuit of excellence.

The Vice President of Creative Strategy & Production is a senior leader who sets the strategic direction and organizational vision for the Minnesota Vikings' creative, content, production, and game presentation functions. This leader builds and leads high-performing teams, cultivates a strong creative culture, and ensures the Vikings brand is brought to life with consistency, quality, and purpose across all platforms and experiences.

This role operates within a highly collaborative marketing ecosystem, partnering closely across Brand Marketing, Digital Strategy, Communications, Football Operations, and Business Strategy & Analytics to ensure creative strategy is aligned, insight-driven, and effectively prioritized. This work is done in alignment with our collective goals, including winning championships. The Vice President partners closely with the Vice President of Brand Marketing & Fan Engagement and the Vice President of Partnerships & Premium Experience to ensure fan insights, brand strategy, creative storytelling, and partner integration operate cohesively across the marketing ecosystem.

As a key member of the Marketing leadership team, this executive provides strategic direction and people-first leadership across the Vikings' creative, content production, and live entertainment functions. This leader builds and sustains a high-performing creative organization, drives alignment across the marketing ecosystem, and ensures consistent, excellent execution across all creative and production areas. The…