Paid Social Media Manager

We’re looking for a
Paid Social Media Manager
with hands-on experience in planning, activating, and optimizing paid social campaigns across platforms like Meta, Linked In, Tik Tok, and Pinterest. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

• Develop paid social strategies that align with client goals and integrated media plans.
• Set up and activate campaigns across Meta, Tik Tok, Linked In, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.
• Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.
• Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.
• Manage influencer programs, overseeing deliverables and budgets.
• Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.

• Analyze paid social performance to identify trends, insights, and opportunities.
• Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and action ably.
• Provide clients with regular reporting and recommendations backed by data.
• Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.
• Engage with platform reps to take advantage of new tools, features, and betas.
• Stay current on social media trends, algorithms, and emerging advertising opportunities.
• Propose and test new approaches to drive efficiency and performance

• Proficiency in paid social platforms such as Meta Ads Manager, Tik Tok Ads Manager, Linked In Campaign Manager, Pinterest Ads, and others.
• Strong communication and collaboration skills.
• Detail-oriented with strong organizational abilities.
• Ability to manage budgets, billing, and authorizations effectively.

• Bachelor’s degree in media, marketing, or related field preferred.
• 3+ years of experience in digital media planning and buying, with a focus on social.

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
• Build and maintain positive relationships with clients and colleagues.
• Accept direction openly and demonstrate a willingness to grow and learn.
• Take pride in our work by meeting deadlines and holding ourselves accountable.
• Bring a positive, solution-oriented attitude to the office each day.
• Mentor and support the growth of teammates who can benefit from our experience and perspective.
• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.

Salary: $70,000.00 To $80,000.00 Annually