Product Marketing Manager

JOIN THE WAGNER FAMILYThank you for your interest in Wagner. We always have our eyes open for talented people who want to learn, grow and expand their capabilities with Wagner. From start to finish, you'll enjoy a fun and colorful career ner is small enough that you matter and large enough for you to make a difference. Wagner believes that people represent a company's most important asset.

At Wagner, we strive to create an organization where everyone participates and efforts are focused toward continuous improvement. These improvements are driven by dedication, teamwork, and the innovation of the Wagner family.  Our company participates in the US government's E-Verify process. In addition, all offers of employment are contingent on a background check. YOUR BENEFITS Our benefit package includes:

Starting at 4 weeks PTO per year
401(k) and a company match

Medical + Company HSA contribution

Wellness Program Dental Vision Life  Insurance

Disability6 Weeks Parental Leave Long Term Care Insurance Tuition Reimbursement Employee Resource Groups YOUR PAY $95,000-$115,000+ Profit Sharing Bonus Position Objective:
The Product Marketing Manager leads go-to-market strategies and integrated marketing campaigns for new products and an assigned product portfolio. This role owns the product marketing process from strategy development through launch and in-market performance, defining customer positioning, messaging, and value propositions. Working with minimal supervision, the position manages launch budgets, marketing assets, retail merchandising initiatives, and cross-functional execution to drive successful business results.

Responsibilities:

Go-to-Market Strategy & Launch Execution Develop end-to-end GTM planning for new product launches across multiple channels.

Audit & optimize existing categories/product messaging & assets to optimize against current trends in market changes. Define the customer persona and the customer journey touchpoints for new products while ensuring we are adapting to variations in the customer journey. Define competitive positioning and differentiation, translating category and competitive insights into clear, compelling messaging that translates into a strong value proposition message for the product being marketed.  

Ensure the marcomms touchpoints on the customer journey are defined and content is integrated across the relevant touch points.

Develop launch campaigns, including messaging, positioning, and audience segmentation along with budget management and future marketing support. Project manage the creation and delivery of all marketing assets (e.g., packaging, in-store displays, product videos, digital content, sales enablement tools).Partner with digital marketing and social media teams to ensure post-launch execution supports a successful in-market launch and prolonged campaign to establish the product in the market.

Retail Marketing & Merchandising Collaborate with key retail partners to develop customized merchandising strategies that drive visibility and sell-through.

Ensure consistent brand presentation and messaging across retail environment with a focus on digital product pages

Analyze retailer performance and use insights to optimize merchandising programs.

Work with vendors to manage RFQs, SOWs, pricing negotiations, and POs following designated processes.

Project & Stakeholder Management Manage multiple concurrent projects, meeting tight deadlines without compromising quality.

Coordinate and lead cross-functional teams including product, creative and sales to ensure alignment and timely execution.

Lead project kick-offs, track progress, manage budgets, and report on key metrics. Own and continuously improve the marketing product launch process to ensure on-time, successful launches.

Category & Post-Launch Performance Analysis Analyze market research, sales analytics, and competitive threats to inform best-in-class marketing initiatives.

Report on launch performance and results once products are in-market, including recommendations for optimization.

Other duties as assigned.

Relationship To Others:
The Product Marketing Manager works closely with Product Management, Sales, Communications/Creative Services, Digital Marketing, and Finance to develop and execute successful product launch strategies. The role also collaborates with retail partners, vendors, and agencies to support merchandising, marketing campaigns, and product visibility. Success requires influencing cross-functional teams and stakeholders…