Director of Marketing and Communications

Description

The Director of Marketing & Communications serves as the strategic leader responsible for shaping and executing the agency’s marketing and communications vision in alignment with its mission and strategic priorities. This role works closely with the CEO, senior leadership, and cross-functional teams to position Big Brothers Big Sisters Twin Cities as a trusted, visible, and values-driven leader in youth mentoring across the Twin Cities metro area.

This position oversees all aspects of marketing, digital strategy, media and public relations, brand, and organizational messaging. The Director manages a team of three (including a Marketing Manager and a Marketing Coordinator) and works cross-functionally to integrate messaging and audience engagement strategies. The Director is responsible for elevating the agency’s voice and visibility by leading cohesive messaging, compelling storytelling, and coordinated engagement strategies across all platforms and audiences.

A key focus of this role is to grow awareness of the BBBS brand and significantly expand its reach to attract new and diverse volunteers—while also engaging families, donors, and community partners.

Location:

Hybrid with in office requirement in Minneapolis, MN

Hiring Salary Range: $70,000 - $88,000 - Starting salary will depend on your skills and demonstrated readiness for the role.

Hours/Day:
Monday-Friday, 40+ hours a week – including evenings, and weekends when necessary.

Job Type: Full Time

BBBSTC seeks a strategic, opportunity-minded leader to serve as our next Director of Marketing & Communications
—someone who not only understands what makes people listen, engage, and act, but who can also design thoughtful, values-driven strategies that elevate our mission and reach new audiences.

The ideal candidate is both a big-picture strategist, partner to the senior Leadership Team and a skilled people leader
, excited to lead a dynamic and growing department. This leader will be energized by the chance to grow and mentor a small team while shaping a bold, resonant communications vision that drives volunteer recruitment, donor engagement, and broader community connection.

We seek a dynamic leader who will personify the BBBS brand and foster a culture of community centrism and belonging through all communications. The ideal candidate will have a fearless approach to innovation and creativity, as well as a keen eye for details and design aesthetics. This role requires an individual that can proactively manage multiple time-sensitive and competing priorities, and has the ability to cultivate multiple internal and external stakeholders.

We are looking for a leader who:

• Is deeply attuned to audience motivations and can apply that insight into messaging that sparks action and connection.
• Is nimble and adaptable, thriving in a fast-paced environment and responding with agility to new challenges and opportunities.
• Is confident in collaborating with senior leadership to translate organizational vision and strategy into compelling marketing efforts.
• Navigates complexity and shifting priorities with steadiness, creativity, and an opportunistic mindset.

1. Leadership & Strategy

• Develop and lead the execution of strategic and integrated marketing and communications plans and strategies to elevate the BBBS brand and identity, align with the strategic plan, and drive engagement across key audiences.
• Partner with the CEO and Vice President of Advancement to align messaging, elevate organizational visibility, and support strategic storytelling initiatives.
• Set annual team goals, budgets, and KPIs; regularly track and report on progress through performance dashboards and data-informed insights.
• Lead…