Senior SEO​/GEO Strategist

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Padilla is seeking a Senior SEO/GEO Strategist to join its Channels team and support the continued growth of our Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) capabilities.

This role will work across a growing portfolio of client engagements, supporting and managing work spanning SEO, GEO, content optimization, research, measurement and reporting. The Senior SEO/GEO Strategist will be responsible for turning search and AI visibility data into meaningful insights and actionable recommendations that help clients improve how they are discovered across traditional and AI-powered search experiences.

This is a hands-on strategist role. The ideal candidate can independently execute core SEO and GEO work streams, manage deadlines across multiple accounts, develop client-ready deliverables and confidently communicate findings and recommendations to internal teams and clients. The role will work closely with senior Channels leadership on overall strategy, methodology and complex client needs.

• Develop and maintain GEO prompt banks based on audience personas, business priorities, search behavior, client objectives and competitive opportunities.
• Conduct GEO audits evaluating brand visibility, citations, competitive presence, messaging, sentiment and other key indicators across AI search platforms.
• Set up, manage and monitor client programs within GEO platforms such as AthenaHQ.
• Analyze prompt-level data to identify meaningful trends, citation patterns, competitive gaps and opportunities to improve brand visibility.
• Conduct recurring GEO scans and monitoring to understand how client and competitor visibility changes over time.
• Research the third-party sources, publishers and websites influencing AI-generated responses and identify opportunities to strengthen client authority.
• Translate GEO findings into clear insights, strategic recommendations and client-ready presentations.
• Develop recommendations for improving owned content, third-party authority, citations, messaging consistency and overall AI search visibility.
• Contribute to GEO strategic playbooks and activation plans that translate audit findings into prioritized actions.
• Support ongoing GEO programs through recurring measurement, optimization recommendations and identification of new opportunities.
• Stay current on changes to GenAI search platforms, GEO tools and emerging industry best practices.

• Conduct keyword research to understand audience search behavior, competitive opportunities and areas for organic growth.
• Analyze keyword rankings, organic search traffic, landing‑page performance and other SEO metrics to identify trends and opportunities.
• Conduct SEO audits and assessments spanning content, competitive performance, website structure and other search visibility factors.
• Identify high‑value pages for optimization and recommend updates that improve search performance while protecting existing keyword rankings and search equity.
• Identify content gaps and opportunities for new search‑focused content.
• Develop SEO content recommendations and briefs informed by keyword research, competitive analysis and audience intent.
• Review and optimize website content using SEO best practices.
• Monitor performance following optimizations and use results to inform…